It's like Diet Prada, but for preachers who hang out with Justin Bieber and wear Off-White — and at two weeks old, it's already ruffling some bigshot feathers.
LONDON--We all know the economic downturn has been tough on fashion—the past year alone has seen brands like Lyell, Phi, Tracy Feith and Abaete close in the wake of funding difficulties. But there are bright spots as well, and we’ve found one in Chelmsford, England, where a group of staffers from the recently closed Faith shoe store are reopening as an independent shop. Even sweeter: the new incarnation of Faith… is Hope! That’s right. The employees laid off when Faith closed earlier this year are reinventing themselves as the retail entrepreneurs behind Hope Footwear Ltd.