Coty Inc, the beauty behemoth behind pretty much every blockbuster scent, is finally going public, WWD is reporting.

That other royal hottie, Prince Harry, makes his cover debut on Tatler. The often-scandalous prince has been dubbed their "Man of the Year." {HuffPo} New Yorkers, were you tired of those drab yellow MTA subway tickets? No longer: the Gap is the first company to buy front-of-ticket adspace. Bonus: it's also a coupon! {Observer} From Biden's hair to Romney's "tan"--here's how the candidates get their game faces on. {BuzzFeed}

Give us a minute while we try--try--to collect our thoughts into actual pronounceable syllables to express our reaction to the 'trailer' for Lady Gag

Lady Gaga revealed a second ad for her fragrance Fame on her Twitter account - thankfully she's a bit more covered up in this one. {Twitter} We know

It has been a long time never that a fragrance campaign provoked such a strong reaction in me. But leave it to Gaga. Here is the Steven Klein-lens

Lady Gaga, who has been teasing us with mysterious little soundbites (blood! semen!) about her perfume for over a year now, is finally releasing the damn thing, and this morning we have all the details about what is definitely a unique and innovative fragrance. While this crowded, yawn-inducing, cutesy-bottle world of celeb fragrances often makes our eyes glaze over, we're actually excited about this launch. From the fragrance to the bottle to the marketing blitz that's planned, Gaga has sort of outdone herself on this one. So here's everything you need to know, according to a long and meaty profile in WWD today: