Fashion 2.0 Social Media Awards

They came, they saw, they hashtagged. The annual Fashion 2.0 Awards (basically the Oscars of fashion social media) celebrates the most popular brand stars on the Web--all of whom congregated at SVA Theatre last night. Now in its fourth year, the award show presents accolades to fashion brands and their social media channels including Twitter, Pinterest, Facebook, among others, voted by the general public. Click through to see the full list of winner, plus why keynote speaker Simon Doonan thinks dogshit and social media are inextricably intertwined.

Gisele Has Angels on her Side: Nearly a week after the big game, this whole Gisele-is-a-poor-sport debacle still has some steam. Days after Giants' running back Brandon Jacobs told Tom Brady's supermodel wife to "stay cute and shut up," Gisele's former Victoria's Secret Angel compadres have come to her defense. Quoth Adriana Lima, "Leave her alone!" {Vogue UK} Fashion 2.0 Awards Winners Announced: The 3rd annual Fashion 2.0 Awards, which honors the fashion brands that have been most innovative in the media and technology, were held in NYC last night by the Style Coalition. Winners of the night included DKNY for Best Twitter, Marc Jacobs for Best Website, and one of our personal favs, Instagram for the Next Big Thing in Tech. The big winners of the night, for the Fashion 2.0 Visionary Award, were Gilt Group co-founders Alexis Maybank and Alexandra Wilkis Wilson. {Fashionista Inbox} A Burch v. Burch Lawsuit in the Works? Though no law suit has been formally filed, rumors are swirling that Tory Burch is on the verge of suing ex-husband and business partner Christopher for trade infringement over his new venture C. Wonder. Chris is still the co-chairman at Tory Burch, but is looking to sell his stake and continue growing his own businesses. What will happen when the monogrammed ballet flats come off? Watch this space. {WWD subscription required}

It's time for the second annual Fashion 2.0 Social Media Awards, where you can vote for your favorite fashion brands--and people--on the Web. We've compiled a list of the nominees, our predictions, and who we think should win, even if they won't. Click here to vote for your favorites. Best Online Video: Adidas Originals - Star Wars™ Cantina, Animating Chanel, Bluefly Closet Confessions, Lanvin Loves H&M, TheOutnet Big Preview Who Will Win: Lanvin Loves H&M Who Should Win: Lanvin Loves H&M or Prada H&M and Lanvin did a brilliant job marketing their collaboration. The "secret designer" videos were pure genius. But Prada's Spring 2011 video? It's just so happy! And fun! And I want to buy everything! (Which is the point, right?)

If you work in fashion, it's likely you received an invitation on January 12 to nominate your favorite brands for the Fashion 2.0 Social Media Awards.