fashion toast

"There is a golden rule in style blogging: you are nothing without your photographer."

So we say the personal style blogger isn't going anywhere—in fact, she's more powerful than ever.

Seemingly out of nowhere, Fairchild Fashion Media, the unit of Condé Nast that publishes WWD and Style.com, announced that they had acquired NowManifest, which "hosts" fashion blogs BryanBoy, Fashion Toast, Anna Dello Russo, Mr. Blasberg, and Style by Kling. The acquisition is interesting because it means people who were once independent style bloggers are now part of one of the biggest media companies in existence. However, it also raises some questions, like... Does Fairchild now technically own all of those blogs? Were the bloggers in on the deal? Or even aware of it? What changes will NowManifest and each of the blogs undergo as a result of the acquisition? What about editorial content? While BryanBoy tells us he's "thrilled to be working with Fairchild," he reveals that he and the other bloggers--meaning Rumi Neely, Derek Blasberg and Anna Dello Russo--didn't even know about the acquisition until less than 24 hours before it was announced--and even then he was lead to believe it was simply a partnership.