"There is a golden rule in style blogging: you are nothing without your photographer."
So we say the personal style blogger isn't going anywhere—in fact, she's more powerful than ever.
Seemingly out of nowhere, Fairchild Fashion Media, the unit of Condé Nast that publishes WWD and Style.com, announced that they had acquired NowManifest, which "hosts" fashion blogs BryanBoy, Fashion Toast, Anna Dello Russo, Mr. Blasberg, and Style by Kling. The acquisition is interesting because it means people who were once independent style bloggers are now part of one of the biggest media companies in existence. However, it also raises some questions, like... Does Fairchild now technically own all of those blogs? Were the bloggers in on the deal? Or even aware of it? What changes will NowManifest and each of the blogs undergo as a result of the acquisition? What about editorial content? While BryanBoy tells us he's "thrilled to be working with Fairchild," he reveals that he and the other bloggers--meaning Rumi Neely, Derek Blasberg and Anna Dello Russo--didn't even know about the acquisition until less than 24 hours before it was announced--and even then he was lead to believe it was simply a partnership.
Ever thought of opening your very own shop featuring your favorite clothes, shoes, and accessories? Well, fashionable e-tailer Revolve wants to fulfill your dreams. On November 11, Revolve will relaunch with a new look and plenty of new features. These include more fashion editorials, more blog posts, and more tips from the site's buyers and editors. But the most notable change is an opportunity for users to build their own online boutiques. After creating a profile on Revolveclothing.com, a user can "heart" her favorite looks, which are then transferred into her own boutique. Any time another shopper buys something via her boutique, the "owner" receives a commission in the form of store credit. Commission can range from 1 to 10%, depending on how popular your boutique becomes. Ways to draw attention to your boutique include uploading blog posts and videos.