Fast Fashion

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In the past year--and, especially these last few months in the wake of the recent Bangladesh factory tragedies--fast fashion retailers have been facing immense pressure from consumer and labor groups to become more socially and environmentally responsible. So Metro caught up with H&M CEO Karl Johan Persson to ask him all the hard questions about the brand's business practices--and whether it was about factories in Bangladesh or overly-skinny models, Persson didn't shy away from giving the honest answers.

I woke up this morning to news that there had been yet another garment factory fire in Bangladesh, which killed 8 night shift workers. A collective shaking our heads is in order, before we get into the very necessary next steps that fashion brands, the Bangladeshi government, garment labor groups, and we, the “fashionistas,” must take. With 900 garment workers dead and counting, the Rana Plaza factory collapse on April 24 is the worst disaster in the garment industry’s history. Sadly, there are no guarantees it is the last. Just after the collapse, I’d called for brands to start holding their factories accountable, and for us to resist buying fast fashion. The glaring truth: boycotting brands does further damage to this delicate situation.