For the First Time Ever You Can Vote For Your Favorite Fragrance To Win a Fifi Award
The fragrance community can be a bit mysterious and closed off sometimes, and listening to perfume aficionados talk can be downright mystifying. But that doesn’t mean that we regular people don’t have very strong opinions about what we do and don’t want to smell like, even if we can’t identify a dry down note. For the first time ever the FiFi awards, which is the fragrance equivalent of the Oscars, is awarding a Consumers’ Choice Award for Fragrance of the Year. In the past, industry insiders voted for the winners, which will still be the case this year in most categories. But in a nod to all of you who actually buy these scents, the Fragrance Foundation added the new consumer category.