fitness
The Femtech Startup Rebuilding Women's Technology From Scratch
Elvie has plans to become the first-ever global women's health tech brand. But it has some taboos to shatter first.
How Theragun Became a Social Media-Fueled Wellness Flex
Beloved by athletes and fashion editors alike, and sold everywhere from Best Buy to Nordstrom to Goop, Theragun just relaunched with a new name and lots of new products.
Must Read: Gal Gadot Covers 'Vogue,' Fitness Fashion Is on the Rise
Plus, underwear brands are seeing growth in sales amid self-isolation.
Lululemon Enters the Beauty Space With Gender-Neutral 'Self-Care' Products
On Tuesday, the athleticwear retailer will begin selling moisturizer, dry shampoo, deodorant and lip balm alongside its mega-popular leggings.
Inside Track-and-Field's Momentous High-Fashion Resurgence
Historically, running tends to spike in popularity during times of social upheaval.
ICYMI: CFDA Awards, Gov Ball Street Style & Actually Good Sunscreens
A must-read roundup of our most popular stories of the week. You're welcome.
Subscribe to our newsletter.
Target Is Bringing SoulCycle to the Masses
The boutique cycling studio and big box retailer have collaborated on a workout apparel collection and a 10-city tour of complimentary classes.
What It's Like to Work as a Fitness Model
With the activewear market booming and fashion's growing fixation with fitness, we got to know the sector of the modeling industry that's focused on selling the active lifestyle.
Cara Delevingne Acts in Chance the Rapper's New Video, Meredith Corp Acquires 'Shape'
And Mango shakes up its executive management.
20 Pretty Sports Bras to Kick Off Your Fitness Resolutions
Perfectly marrying form and function, these sports bras will definitely motivate you to hit the gym in 2015.
20 Gifts for the Fashionable Fitness Fanatic
Which we promise are also wearable outside of the gym.
Why Fitness Is Having a Moment in Fashion
Whether or not you're a gym junkie, you'll likely be dressing like one soon enough.
Diving Into Fashion's Newest Fitness Class Trend, CityRow
Watch out, Olsen Twins: There's a new "The Row" in town.
How to Get Fit Like A Fashion Person in 2014
Vowed to exercise more in the new year? Here are some of the most popular workouts in the fashion world right now to get you started.
Tracy Anderson on How She Got Rid of Gwyneth Paltrow's 'Long Butt'
Fitness guru Tracy Anderson is perhaps best known for turning Gwyneth Paltrow's body into the sculpted perfection it is today. Turns out that was no easy process. See, Gwyn had a very serious condition, according to Anderson: Her butt was "long".
The New SoulCycle? We Give Aqua Cycling a Spin
Aqua cycling is definitely becoming a "thing" amongst the fashion crowd—one high-powered publicist said she doesn't want to tell anyone about it for fear that it will be overrun ala SoulCycle, and I sympathize with that. If you want to try it before the classes start selling out within minutes, here are the pros and cons as of Saturday, June 1, when I attended the 10 AM class.
Heidi Klum Tackles Classy Nudity, Girls x Urban Outfitters Will Pay Your Rent, and Dye Your Hair with Gold
Heidi Klum explains how she stays classy amid pressure to pose nude. #supermodelproblems. {HuffPo} If you don't already love the hit HBO series Girls, you will now: the show has teamed up with Urban Outfitters to pay your rent for a year! {Urban Outfitters} Scientists have found a way to dye hair brown using gold nanoparticles...but we think it might be easier to just stop at Duane Reade. {io9} Claire Danes covers February Elle and discusses why she won't be a stay-at-home mom. {US Weekly}
Gwyneth Tells Us to Hit the Gym?
There's a rumor floating around on Gwyneth's home turf that she's set to open up a chain of gyms with her longtime trainer (whom she shares with Madon