Product is king. But customers are important, too.
Stefanï Grosse, who has been playing tennis and golf since she was a kid, was so fed up with the athleticwear market that she abandoned a cushy job in order to transform it.
I had visions of Tara Reid's abs dancing in my head.
Because you spend a lot of time contemplating your hands and feet during yoga.
Can you actually, you know, work out in it?
The London-based designer launched a fashion-focused activewear label with the perspective and experience of a fitness professional.
Also known as "The Atkins Diet."
Longtime fashion publicist and Live the Process founder Robyn Berkley tells us how she spotted the luxury activewear trend, and how she convinced Barneys and Net-a-Porter to carry her line in its first season.