What Fashion Week Is Like for a Florist
"We want there to be an emotion involved in it," says Michael Putnam, one-half of fashion-favorite floral design boutique Putnam & Putnam. "Not just pretty flowers."
Flowers
Hey, Quick Question: Why Are Fashion and Beauty Brands So Obsessed With This Flower Right Now?
The anthurium has upgraded from "corporate hotel flower" to aesthetically-pleasing bloom.
Fashion's Favorite Florists
Read up on 10 indie florists where fashion people go for their blooms.
Watch One Million Flowers Being Installed for Dior's Couture Show
Raf Simons' presented his highly anticipated debut collection for Dior Couture last week (to rave reviews) but we're still talking about it. We just
Get Inspired: Dior Couture Goes to the Florist, So Can You
John Galliano for Christian Dior started off couture week with serious flower power. Galliano's collection gave mother nature a run for her money, sending a vibrant bouquet (plastic wrapping included) of models down the runway. As we drooled over the looks, we started to crave a bouquet of our own. And since we can afford flowers and not Dior Couture, we figured a bouquet was in order. But what to buy? We know fashion not flowers. So we stopped by New York's flower market district to check in with Superior Florists (828 Sixth Ave.). They've been in the same location since 1930, making it one of the oldest flower shops in the city. Superior Florists is a family biz, and the third generation, Stan Rosenberg, 72, runs the place today. These guys know their stuff. We checked in with designer Jesus Rivera, who has worked at the shop for 19 years, to get his take on the collection.
Calling All Girly Girls
You already know how much we love the schoolgirl braids and pigtails that made their way down the runways for SS10. But the girly trend didn't stop t