Flowers

First came the roses. Then, the peonies. Now, the industry can't get enough of "fluffies."

"We want there to be an emotion involved in it," says Michael Putnam, one-half of fashion-favorite floral design boutique Putnam & Putnam. "Not just pretty flowers."

The anthurium has upgraded from "corporate hotel flower" to aesthetically-pleasing bloom.

Read up on 10 indie florists where fashion people go for their blooms.