Breaking down the potential good, bad and ugly of influencer marketing platforms, some of which anyone can join.
The entrepreneurs behind some of your favorite blogs are out to prove that "sponsored" is not a dirty word.
The medium has forced the industry to recognize — and cater to — groups of women that it has completely ignored in the past.
"The Great Purge of 2014" turned out to be not that great, actually.
Another fashion week equals another wave of bloggers—some undeniably great, some definitely terrible—coming into their own. To help cut through the crap, Fohr Card, the database that offers marketers real-time stats and detailed information on thousands of fashion blogs, has homed in on 104 emerging stars just in time for NYFW. Most of the bloggers featured will be attending the shows, which means it's worth adding them to your Tumblr dashboard/RSS Feed/Twitter account for a fresh angle on Spring 2014. "Our clients are always asking who we're excited about on the platform," explains Fohr Card founder James Nord. As for what makes these bloggers stand out from the pack? "We're seeing more and more bloggers try and sharpen their editorial eye as they step away from just daily outfit photos," Nord says. "Brands are asking for more than a picture on your stoop and bloggers are surprising a lot of people by delivering great stories." Click through to check out 20 of Fohr Card's favorite. Bloggers and brands with Fohr Card memberships can see the full list at Fohrcard.com.
Launching at a time when bloggers are perhaps more valuable than ever to brands--and at a time when brands are still trying to figure out how to connect with and how best to use bloggers--Fohr card has signed on some pretty big names.
You know how brands partner with bloggers to create editorial content and capitalize on their influence? And how those brands pay bloggers so they can make a living? Fohr Card, a new start up founded by former Tumblr fashion director Rich Tong, Holly Stair and James Nord (all of whom met through Tumblr), aims to streamline that process for bloggers and brands alike. We chatted with Tong's co-founder Holly Stair about how the project came about, the response from bloggers and brands, and what's next.