foundation

They're officially available to shop today.

Including a biodegradable body wash, the perfect fall nail polish, the candles we can't get enough of and the lip colors we're loving.

It's called Dew Drop, and that name couldn't be more apt.

Including a dream foundation formula from a beauty industry icon, athleisure-inspired dry shampoo and more.

Meet Pat McGrath Labs Sublime Perfection Foundation.

Including the prettiest lip balm we've ever seen, one editor's dream fragrance, supplements that saved our skin and a face oil that fully lives up to the hype.

It's all part of the ongoing competition go attract younger consumers.

Oh my god I am so dry will my skin ever be okay again is this going to be forever OH MY GOD.

A must-have product for lazy makeup wearers.

Gimmicky? Yes. Completely addicting? Also yes.

Honestly, who doesn't want that?

Not a single one costs more than $18.

Angry, winter skin has got nothing on these hydrating formulas.

It all has to do with YouTubers, the Kardashians and (of course) Rihanna's Fenty Beauty.

This is the good stuff, especially for anyone who doesn't have the naturally poreless complexion of a Glossier model.

In a whopping 16 shades. Inclusivity FTW.

It's time to whip your beauty stash into shape.

You win, La Mer.

The coverage of a foundation; the weightlessness of...nothing.