It's all part of the ongoing competition go attract younger consumers.

• By Megan McIntyre
  Oct 25, 2018

Oh my god I am so dry will my skin ever be okay again is this going to be forever OH MY GOD.

• By Liza Sokol
  Sep 5, 2018

A must-read roundup of our most popular stories of the week. You're welcome.

• By Fashionista
  Aug 12, 2018

A must-have product for lazy makeup wearers.

• By Tanisha Pina
  Aug 7, 2018

Gimmicky? Yes. Completely addicting? Also yes.

• By Stephanie Saltzman
  May 15, 2018

Honestly, who doesn't want that?

• By Stephanie Saltzman
  Apr 13, 2018

Not a single one costs more than $18.

• By Stephanie Saltzman
  Nov 30, 2017

Angry, winter skin has got nothing on these hydrating formulas.

• By Ruby Buddemeyer
  Nov 13, 2017

It all has to do with YouTubers, the Kardashians and (of course) Rihanna's Fenty Beauty.

• By Amber Katz
  Oct 25, 2017

This is the good stuff, especially for anyone who doesn't have the naturally poreless complexion of a Glossier model.

• By Stephanie Saltzman
  Aug 8, 2017

In a whopping 16 shades. Inclusivity FTW.

• By Stephanie Saltzman
  Jul 24, 2017

It's time to whip your beauty stash into shape.

• By Lauren Hubbard
  Jan 27, 2017

You win, La Mer.

• By Karina Hoshikawa
  Oct 31, 2016

The coverage of a foundation; the weightlessness of...nothing.

• By Stephanie Saltzman
  Jul 26, 2016