Fragrance

Just because something is a bit cliché doesn't mean it's not also a classic and a crowd pleaser.

It's inspired by "blue medicine," the "belief that water positively impacts our mental health with its relaxing, stress-relieving benefits," but how is that achieved by a scent?

The actor gave Fashionista the scoop on ASH by Ashley Benson, a new fragrance line inspired by the East Village and Hôtel Costes.

(But look way fancier.)

It doesn't get much more luxurious than a fancily scented soap for your clothes.

These nuanced, balanced takes on classic gourmand, woody, fresh, floral and musky blends offer a little something for everyone.

By Rosie Jane's new, delectable scent is a new obsession.

Plus, Paris Hilton announces new e-commerce site.

And no, they're not all pumpkin-scented.

Plus, what sparked the bridal boom happening in fashion media.

An investigation.

Plus, Fwrd will now buy back your used designer bags.

The beauty obsessive shares her favorite products.

Plus, Elliot Page covers 'Esquire.'

A variety of scents that encapsulate the season — for every olfactory style.

The emerging crop of indie brands are not only unique, but have incredibly thoughtful backstories that resonate with digital audiences.

These perfume sets, oils and gift boxes are anything but generic.

These are the stories making headlines in fashion on Thursday.

Featuring elevated scents for every taste and every budget.

And no, they're not *all* pumpkin scented.

Few things are as luxurious as a carefully chosen home fragrance.

When I realized my favorite fragrance was giving me headaches, I gave up perfume entirely, but a rise in brands focused on clean and natural ingredients gave me hope.

Yes, your hair wants its own signature scent.

But they'll still look just as fancy in your home and on your Insta feed.