The direct-to-consumer, digital-native line will encompass makeup, skin care, fragrance and wellness.

Including mood-lifting candles, skin-saving masks and fragrances that remind us spring is (eventually) coming.

The loveliest olfactory combo ever.

Complete with a film short featuring Courtney Love (!) as a diner waitress.

Will we ever escape the enduring ubiquity of fashion's favorite cult fragrance?

Aspirational stunners to give, to get and to covet for years to come.

Plus, why she chose to partner with Ulta over Sephora for KKW Fragrance.

Plus, it's supposed to have de-stressing effects.

It might be my all-time favorite Byredo scent.

Nothing like luxuriating in a fancy-person home fragrance experience.

We combed through thousands (!) of discounted hair, makeup, fragrance and skin-care offerings to bring you our top picks from the Dermstore Anniversary sale.

Social media, among other factors, is driving a transformation in how designer labels approach the beauty category.

You'll want to spritz every last one of these with abandon.

It's a cult obsession for a reason.

Meanwhile, fragrance brands are launching lingerie.

Wild fig, bamboo and currant berries make for one delightful fragrance.

Even if the weather outside isn't quite there yet.

The beloved actress is joined by Sasheer Zamata and Tavi Gevinson as the faces of Kate Spade's new fragrance.

Meet the Kimoji-KKW Fragrance crossover perfume line.

Founded by two businessmen with no beauty experience, the brand's fragrances and minimalist aesthetic have helped it become a retail success story in just a few years.

Five superfans on why they love the storied fragrance.

These candles, lip balms, skin sets and wellness must-haves are slightly off the beaten path — in a good way.

Negativity, please see yourself out.

What's more, she did so without traditional marketing. Damn.