The founder of the Brooklyn-based fragrance studio Joya tells us how he got into the perfume business.
When we found out about Dolce & Gabbana's new perfume for babies we, like the rest of the Internet, had a few questions. How indeed can anyone possibly make a baby smell better than, well, baby? It's a heavenly aroma that will make your ovaries start churning out hormones the second you encounter it. And also--are perfumes for babies something that actually exists? Is there really a market for them? And most importantly: Are they safe? We had a chat with Frederick Bouchardy, the founder & president of Joya perfumes and the co-founder of the Elements Showcase, who cleared things up for us.