FTC
Must Read: The Evolution of Hermès, A New Resource for Black-Owned Beauty and Wellness Brands
Plus, the FTC may be cracking down on MLMs.
The FTC Is Coming for Influencers' Confusing-Ass Disclosure Hashtags
Sorry #SponCon fam, but those vague #partner and #collab hashtags are not going to cut it.
The Federal Trade Commission Has Unanimously Approved an Enforcement Policy on Native Advertising
With the rise of sponsored content across multiple digital platforms, the FTC aims for transparency.
What Does ‘Made in the U.S.A.’ Really Mean?
You'd be surprised to learn the complicated guidelines around fashion’s most-hyped label.
Desperate Measures? Bloggers Faking VIP Status By Paying For Their Own 'Swag'
Five years ago, blogger swag was something that we all knew existed but never really discussed publicly. Then, the Federal Trade Commission got involved, and suddenly every online outlet—no matter how big or small—was required to make a full disclosure every time they wrote about something that was given to them as a gift. (Or, as payment in the form of coverage.) For a while, it was fun to call out bloggers who were obviously (or not so obviously) shilling for brands without following the FTC rules. But soon enough, the community got comfortable disclosing these brand alliances, even showing them off. In 2013, brand partnerships can make or break a blogger's success. In a "you've got to fake to make it" fashion, many newer, up-and-coming bloggers are allegedly claiming items they've bought were gifts from brands. Apparently, this act is far more common than imagined.
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Macy's, Amazon, Sears Fined Over $1 Million for Labeling Rayon Products as Bamboo
Macy's, Amazon, Sears, and Leon Max, were doing their part to save the planet when, a few years ago, they made an effort to sell products labeled as being made with more eco-friendly bamboo textiles--except that, as far as the Federal Trade Commission is concerned, they weren't made of bamboo at all. They were made of rayon.