Google Gets Into Fashion With Boutiques.com, Brings on SJP for the Launch
It seems that Project G-Style wasn't just an intern's dream after all. Google will launch its very own "create-your-own" boutique channel on Wednesday called Boutiques.com, reports WWD. The site, currently password protected, is the result of Google's acquisition of Like.com last August. So we should have seen this coming, since Like.com and its adjoining properties are all related to online shopping.