Apparently, Gossip Girl isn't the only thing shot at the Empire Hotel. Chuck Bass’s stomping grounds is also a prime locale for photo shoots, like the Rolling Stone cover shoot we stopped by last Friday. But will that cover ever hit newsstands? Well, you decide. For the first time ever, Rolling Stone is putting their Choose the Cover competition in readers’ hands. One of two emerging artists—either The Sheepdogs or Lelia Broussard, who we hung with last week—will win not only their very own magazine cover but also a major record deal with Atlantic. But while the prizes are up totally up to voters, the cover shoot styling was left to the professionals. So we swung by the set to see what it's like creating an image for someone who doesn't yet have one (ie. not Bieber, or Bieber 2.0) and to see if the behind the scenes action really is all smiles, rainbows, and cover subjects eating cheeseburgers in blue jeans, like those front-of-book blurbs so diligently report.
This morning, at the ungodly hour of 7:30, the 8th Annual “WWD Beauty Biz Awards" took place at the Four Seasons Restaurant in NYC. Being consummate beauty professionals, everyone in attendance looked refreshed and chic, with lots of Chanel bags and perfectly applied lipstick. Gina Sanders, the president and CEO of Fairchild Fashion Group, started off the presentation by dishing about changes coming to WWD and Style.com (now owned by Fairchild, of course). WWD is getting an overall architecture redesign in 2011, and an eight page section called “WWD Style” will be introduced; it will provide deeper “business insight, analysis, and fun.” The men’s coverage will be increased, with new beefier quarterly sections and more weekly coverage. The Beauty Biz insert will also be overhauled. And finally, an iPad application is coming. Gina was more vague about Style.com-- “Like ladies having work done, we don’t want to reveal too much," she said--but big changes are clearly afoot. She mentioned the potential to reach millions of fanatic fashion and beauty consumers through the site. We will be watching closely. Now onto the awards.