Gen Z
The 'Broccoli Cut' and 8 Other Gen Z Hair Trends, Explained
An expert breaks down the TikTok generation's penchant for the "wet mop," the "wolf cut," Y2K nostalgia, middle parts and more.
With Its Viral Graphic Tees, OGBFF Blurs the Line Between Clothes and Content
Created by two internet-savvy besties, the brand counts Emma Chamberlain, Addison Rae and Devon Lee Carlson among its customers.
Gen Z Sellers Are Reshaping the Vintage Market
An emerging social-media-to-brick-and-mortar pipeline demonstrates how Gen Z's appreciation for Ed Hardy shirts and Mudd Jeans isn't simply an indication of shifting tastes.
Must Read: Chiara Ferragni Launches Makeup, What Gen-Z Investors Mean for Fashion
Plus, how the red carpet got fun again.
Must Read: Kenzo Has a New Creative Director, 'Allure' Reveals 2021 Best of Beauty
Plus, how LoveShackFancy became a Gen-Z favorite.
Must Read: These Black Women Invented the Supermodel, Closing the Loop in Fashion
Plus, can department stores win over Gen Z?
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Meet Depop's Sustainability Whisperer
As the social-shopping platform's global head of sustainability, it's Justine Porterie's job to minimize resale's environmental footprint.
Dauphinette's Fall 2021 Collection Would Make For Perfect TikTok Catnip
It's full of resin-encased flowers and chainmail dresses.
Meet CeCe Vu, TikTok's Ultimate Fashion and Beauty Secret Weapon
If you want to make it big on the kids' new favorite platform, you're going to want to listen to its lead of fashion and beauty partnerships.
In 2020, Generation Z Was Doing It for Themselves
The under-25 demographic became fashion and beauty's "It" influencers, top consumers and most vocal activists this year. They're also just getting started.
Must Read: Retailers Are Pushing Pre-Election Sales, How the Beauty Industry Can Stop Excluding the LGBTQ+ Community
Plus, The British Fashion Council cancels the next London Fashion Week.
The Gen-Z Founders of Topicals Are Building a Uniquely Mission-Driven Beauty Company
Their aim to democratize access to medical-grade skin care has drawn a diverse, superstar list of investors, including Issa Rae, Yvonne Orji and the CEOs of Warby Parker, Allbirds, Casper, Harry's and Bombas.
Must Read: How to Manage Layoffs, Customers Are Spending on Comfort
Plus, how designers are handling Resort 2021.
Must Read: What Brands Need to Know About Addressing Mental Health and Gen Z, Everlane Announces Organic Cotton Commitment
Plus, Karlie Kloss's father reportedly crowdsourced coronavirus response ideas for Jared Kushner.
Must Read: Gen Z Shoppers Want Cheap and Instagrammable Outfits, Who Will Dictate Fashion Trends in the New Decade?
Plus, Virgil Abloh discusses his career — past, present and future.
Must Read: The Human Cost of Fashion Nova's Cheap Clothes, Dolce & Gabbana Announces Succession Plan
Plus, fast-fashion's growth in 2019.
Must Read: 'GQ' Designer of the Year Is Miuccia Prada, Alex Mill Debuts Apron With 'Bon Appetit''s Claire Saffitz
Plus, will 'one size fits all' survive as fashion becomes more inclusive?
Will Canada Goose's Immersive Concept Attract the Next Generation of Luxury Shoppers?
The Canadian brand just unveiled The Journey, an immersive concept featuring real snow, the scent of the wintry outdoors, Instagrammable content... and no inventory.
Can Department Stores Avoid the Same Fate as Barneys New York by Courting Gen Z?
With an estimated $44 billion in buying power, teens could pave a path to success at retail.
Must Read: RuPaul Covers 'Vanity Fair', Brands Are Changing Their Influencer Marketing Strategies
Plus, MAC wants to win back the U.S. market.
Must Read: Food Waste Becomes Fashion, Advertising in the Digital Age
Plus, why fashion brands are gravitating towards TikTok.
Must Read: Retailers Face Problems Staying Current, Lili Reinhart is the New Face of Covergirl
Plus, is Nanushka more than just an influencer brand?
Must Read: Cara Delevingne Is the New Face of Dior's Fine-Jewelry Collection, Barneys Bankruptcy Draws Potential Buyers
Plus, Frank Ocean covers 'W' Magazine.