The new brand, called Ohii, will be available in stores Sept. 10.

• By Whitney Bauck
  Aug 28, 2018

We sat down with the YouTube star and High Key designer to talk about her love for thrifting, shopping online and why she uses Pinterest for fashion inspiration.

• By Maria Bobila
  Aug 7, 2018

Plus, YouTube star Emma Chamberlain teases an upcoming project to be sold exclusively on Dote.

• By Maria Bobila
  Jul 17, 2018

A new report explores their impact.

• By Whitney Bauck
  Apr 9, 2018

The mass beauty establishment is undergoing an aesthetic reawakening.

• By Megan McIntyre
  Jan 10, 2018

Plus, getting up close and personal with Kith's Ronnie Fieg.

• By Fashionista
  Nov 27, 2017

How do you do, fellow kids?

• By Maura Brannigan
  Nov 13, 2017

Is this company poised to be the Lululemon of the beauty realm?

• By Stephanie Saltzman
  Oct 20, 2017

Plus, the success of Louis Vuitton X Supreme helped the skate brand close the $500 million deal with Carlyle.

• By Dara Prant
  Oct 13, 2017

It marks the first time the massively successful color cosmetics brand will be shoppable in brick-and-mortar stores.

• By Stephanie Saltzman
  Aug 7, 2017

Simplification might just be the key to attracting a Gen Z customer.

• By Maura Brannigan
  Jun 19, 2017

Bauer Media, the publisher behind "J-14," "Closer" and "InTouch," is hoping its latest title empowers Gen Z readers with "practical and real life advice."

• By Maura Brannigan
  Jun 9, 2017

A must-read roundup of our most popular stories of the week. You're welcome.

• By Fashionista
  Jun 4, 2017

How do you market to a group who hates marketing?

• By Lauren Hubbard
  May 30, 2017

If you unicorn it, they will come.

• By Stephanie Saltzman
  Apr 27, 2017

Plus, new research suggests young millennials may be consuming fashion faster than ever.

• By Whitney Bauck
  Apr 5, 2017

We're moving on from millennials.

• By Maria Bobila
  Jan 27, 2017