Gen Z
In 2020, Generation Z Was Doing It for Themselves
The under-25 demographic became fashion and beauty's "It" influencers, top consumers and most vocal activists this year. They're also just getting started.
Must Read: Retailers Are Pushing Pre-Election Sales, How the Beauty Industry Can Stop Excluding the LGBTQ+ Community
Plus, The British Fashion Council cancels the next London Fashion Week.
The Gen-Z Founders of Topicals Are Building a Uniquely Mission-Driven Beauty Company
Their aim to democratize access to medical-grade skin care has drawn a diverse, superstar list of investors, including Issa Rae, Yvonne Orji and the CEOs of Warby Parker, Allbirds, Casper, Harry's and Bombas.
Must Read: How to Manage Layoffs, Customers Are Spending on Comfort
Plus, how designers are handling Resort 2021.
Must Read: What Brands Need to Know About Addressing Mental Health and Gen Z, Everlane Announces Organic Cotton Commitment
Plus, Karlie Kloss's father reportedly crowdsourced coronavirus response ideas for Jared Kushner.
Must Read: Gen Z Shoppers Want Cheap and Instagrammable Outfits, Who Will Dictate Fashion Trends in the New Decade?
Plus, Virgil Abloh discusses his career — past, present and future.
Subscribe to our newsletter.
Must Read: The Human Cost of Fashion Nova's Cheap Clothes, Dolce & Gabbana Announces Succession Plan
Plus, fast-fashion's growth in 2019.
Must Read: 'GQ' Designer of the Year Is Miuccia Prada, Alex Mill Debuts Apron With 'Bon Appetit''s Claire Saffitz
Plus, will 'one size fits all' survive as fashion becomes more inclusive?
Will Canada Goose's Immersive Concept Attract the Next Generation of Luxury Shoppers?
The Canadian brand just unveiled The Journey, an immersive concept featuring real snow, the scent of the wintry outdoors, Instagrammable content... and no inventory.
Can Department Stores Avoid the Same Fate as Barneys New York by Courting Gen Z?
With an estimated $44 billion in buying power, teens could pave a path to success at retail.
Must Read: RuPaul Covers 'Vanity Fair', Brands Are Changing Their Influencer Marketing Strategies
Plus, MAC wants to win back the U.S. market.
Must Read: Food Waste Becomes Fashion, Advertising in the Digital Age
Plus, why fashion brands are gravitating towards TikTok.
Must Read: Retailers Face Problems Staying Current, Lili Reinhart is the New Face of Covergirl
Plus, is Nanushka more than just an influencer brand?
Must Read: Cara Delevingne Is the New Face of Dior's Fine-Jewelry Collection, Barneys Bankruptcy Draws Potential Buyers
Plus, Frank Ocean covers 'W' Magazine.
Tiffany & Co. Courts Millennials in China With Massive, and Strategic, Exhibition
"Vision & Virtuosity" details the company's 180-year history, including an homage to "Breakfast at Tiffany's" and the famous yellow diamond worn by Lady Gaga.
Must Read: Kering Reveals Industry Pact to Combat Climate Change, Victoria's Secret Considers Ditching Push-Up Bra Aesthetic
Plus, Nordstrom joins G7 Fashion Pact and launches new sustainable shopping category.
Millie Bobby Brown Is the Latest Celebrity to Launch Her Own Beauty Brand
"Florence by Mills" will cater to Gen Z consumers.
Must Read: 'Vogue' Goes Inside the World of Tom Ford, How Predictive Technology Is Improving Inventory Management
Plus, Beautycon is about more than free makeup samples.
Must Read: Is the Instagram Influencer Era Over? LVMH Keeps Spending Money to Make Money
Plus, where Barneys went wrong.
How Costume Designer Heidi Bivens Captured Gen-Z, Cool-Teen Style in 'Euphoria'
It involved a lot of Instagram DMs, vintage shopping and on-the-ground research.
Must Read: Gen Z Shops More Than Millennials, Bandier Gets $34.4 Million in Funding
Plus, Elf Cosmetics to close all stores.
Five-Year-Old North West Scores Her First Solo Cover for 'WWD Beauty Inc'
The young daughter of Kim Kardashian and Kanye West represents the "youthquake" of future beauty consumers poised to change the industry.
Must Read: How J.Crew Can Save Itself, Hasan Minhaj Goes In On Supreme
Plus, why brands are missing the mark with millennials and Gen Z.