It involved a lot of Instagram DMs, vintage shopping and on-the-ground research.

Plus, Elf Cosmetics to close all stores.

The young daughter of Kim Kardashian and Kanye West represents the "youthquake" of future beauty consumers poised to change the industry.

Plus, why brands are missing the mark with millennials and Gen Z.

As consumer tides are changing, animal welfare groups are adopting new strategies.

Plus, Nordstrom is still struggling to find its footing in the current retail climate.

Sorry fam, did we use "lit" correctly?

The creative minds behind Y/Project, Gypsy Sport, Ambush and Martine Rose shared what makes them — and their customers — tick.

The new brand, called Ohii, will be available in stores Sept. 10.

We sat down with the YouTube star and High Key designer to talk about her love for thrifting, shopping online and why she uses Pinterest for fashion inspiration.

Plus, YouTube star Emma Chamberlain teases an upcoming project to be sold exclusively on Dote.

The mass beauty establishment is undergoing an aesthetic reawakening.

Plus, getting up close and personal with Kith's Ronnie Fieg.

How do you do, fellow kids?

Is this company poised to be the Lululemon of the beauty realm?

Plus, the success of Louis Vuitton X Supreme helped the skate brand close the $500 million deal with Carlyle.

It marks the first time the massively successful color cosmetics brand will be shoppable in brick-and-mortar stores.

Simplification might just be the key to attracting a Gen Z customer.

Bauer Media, the publisher behind "J-14," "Closer" and "InTouch," is hoping its latest title empowers Gen Z readers with "practical and real life advice."

How do you market to a group who hates marketing?

If you unicorn it, they will come.

Plus, new research suggests young millennials may be consuming fashion faster than ever.