Generation Z
Baths Are Changing for the TikTok Generation
Enter "bathscaping," the latest social media-born micro-trend to transform a daily activity into a hyper-stylized self-care ritual.
Meet Depop's Sustainability Whisperer
As the social-shopping platform's global head of sustainability, it's Justine Porterie's job to minimize resale's environmental footprint.
The 2021 IPO Boom
In a challenging year for fashion businesses, a new generation of retailers are heading to Wall Street. Why?
Meet CeCe Vu, TikTok's Ultimate Fashion and Beauty Secret Weapon
If you want to make it big on the kids' new favorite platform, you're going to want to listen to its lead of fashion and beauty partnerships.
In 2020, Generation Z Was Doing It for Themselves
The under-25 demographic became fashion and beauty's "It" influencers, top consumers and most vocal activists this year. They're also just getting started.
We Put 3 Beauty Products That Went Viral on TikTok to the Test
Let's see what the hype is about.
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Must Read: Vans Launches Collaboration With Sandy Liang, Ty Haney Steps Down as CEO of Outdoor Voices
Plus, tween and teen beauty is on the rise.
The High-Fashion-ification of Reusable Water Bottles
Drink up, you beautiful and capable but dehydrated bitches.
Must Read: Gen Z Shoppers Want Cheap and Instagrammable Outfits, Who Will Dictate Fashion Trends in the New Decade?
Plus, Virgil Abloh discusses his career — past, present and future.
Where Did All Those 1970s-Obsessed Style Accounts on Instagram Come From?
As one cultural theorist puts it, "It's almost more of a feeling than it is of a look."
Must Read: Instagram Closet Accounts Are the Future of Fashion News, Madewell's Unclear Future
Plus, fashion's latest cutthroat competition is sustainability.
Must Read: Kering Hires Diversity and Inclusion Officer, Kardashian-Jenners Cover 'CR Fashion Book'
Plus, Generation Z's internal conflict with fast fashion.
Grace VanderWaal's Groovy, Glitzy and Gucci-fied Tour Photo Diary
The self-styled singer-songwriter turned to the '70s — by way of big-name labels and indie darlings — to outfit her "Ur So Beautiful" tour.
The Luxury Pet-Care Market Is Enabling Dog Owners to Curate an Aesthetic for Their Animals
Insta-worthy design isn't just for humans.
Five-Year-Old North West Scores Her First Solo Cover for 'WWD Beauty Inc'
The young daughter of Kim Kardashian and Kanye West represents the "youthquake" of future beauty consumers poised to change the industry.
21 'Lit' Fashion and Beauty Gifts to Charm Even the Coolest of Gen Z-ers
Sorry fam, did we use "lit" correctly?
Must Read: Kim Kardashian West Tip-Toes Around Monica Rose Split, Bella Hadid & Her Bob Cover 'Vogue' Italia
...and why Ivanka Trump's brand lost its luster.
An A-to-Z Guide to Influencer Jargon
Our definitive index of insider terms to know in 2017.
Generation Z: A Primer On Their Shopping and Fashion Habits
We're moving on from millennials.