Giovanna Randall

It hasn't been easy.

Designer Giovanna Randall's ultra-feminine dreamy line Honor is just two seasons old but she's already opened her first store in NYC's meatpacking district--home to Stella McCartney, Alexander McQueen, DVF, Moschino and Jeffrey. It's a ballsy move to open a store in the city's swankiest shopping district when you're a new label, but it was an imperative for Randall. "I think my brand is about a personal experience and I wanted to really hone in on that right away," Randall told at last night's fete to celebrate the store's opening at 68 Gansevoort St. "I’m not making a lot of pieces and it’s all about custom clothing so I wanted to have that place."

Honor designer Giovanna Randall burst onto the New York fashion scene in a big way. The med school dropout just showed her second collection and her first ever runway show--but when Alexa Chung is sitting front row, you know you're making the right kind of buzz. And the collection lived up to the hype. We were already big fans of Honor's ultra feminine and dreamy aesthetic after her first presentation last season, and her fall 2011 collection confirmed our love. It was elegant and thoughtful and luxe with a '70s vibe that wasn't overbearing. Pants were flowy and wide-legged, paired with tunic tops with a thick belt. Long sleeved column dresses that were cinched at the waist billowed as the models walked (my personal favorite). Even though most looks were paired with adorable Repetto oxfords or patent loafers, the clothes made each already tall and thin model look taller and thinner. In fact, the skirts that hit just above the ankle looked even chicer because they were paired with flats. The color palette shifted in blocks from muted in putties and black at the start to a shock of raspberry on printed tent minidresses with deep pockets followed by rich emerald on a coat and in chiffon dresses to finish the show. When I spoke with Randall after the show to ask how she felt she said she could sum up her feelings about the show in three words: "A fucking miracle."

Find out what HONOR's Giovanna Randal wants to give and get this holiday season!