Glamour.com Is Finding Readers by Focusing on Verticals
Two have launched so far: Lipstick, a beauty site, and Smitten, an online destination about love and sex, which launched Tuesday.
Get the Scoop on Glamour.com's Relaunch and New Hires
With 5.5 million monthly uniques and five million followers on social media, Glamour.com is the largest web property out of Conde Nast's women's magazines. But Glamour editor-in-chief Cindi Leive, along with Digital Managing Director Mike Hofman are looking to grow even bigger. "These are numbers we've achieved with our old site, which is fine, but certainly not the kind of site that was going to take us out of the magazine companion site category and really make us a player," Leive told us. Despite the fact that ad pages in print mags still draw more money for publishers, Leive understand the importance of digital (something that can't be said for all print editors).