greenwashing
Stella McCartney 'Barely Knows What Sustainable Means Anymore'
The designer used her Spring 2021 presentation to try and go deeper with the language we use to talk about fashion's environmental impact.
Approaching Sustainability as a Mass-Market Retailer: A Case Study With Walmart and Asos
One launched a small "circular" collection with much fanfare, the other started employing organic and recyclable fabrications and barely told anyone. Which approach works best?
Must Read: How to Pitch to Fashion Media Right Now, Tension Rises Between Retailers and Landlords in U.K and France
Plus, Fashion is looking to China for a look into its future.
Must Read: Zac Posen Trademark Reportedly Acquired, What DTC Brands Need to Do to Maintain Success
Plus, the nuanced language of conscious fashion, explained.
Despite Much Fanfare, Nike's New 'Move to Zero' Sustainability Campaign Falls Short
If you're looking for a climate commitment that'll knock your athletic socks off, look elsewhere.
Do the H&M Conscious and Asos Made in Kenya Collections Count as Ethical Fashion?
A look at two fast fashion labels' responses to the increasing demand for environment- and labor-friendly practices.
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Do You Even Care if Your Clothing is Eco-Friendly?
April 22 marks the 40th anniversary of Earth Day, and the "green" press releases are beginning to infiltrate our inboxes. While we're not opposed to