The rise of the flash sales continues. Los Angeles-based HauteLook has just raised an impressive $31 million round of funding through Insight Venture Partners, a New York-based private equity firm. That's a lot of money. But with 2.5 million members, there's plenty to do with the dough. This afternoon, I chatted with the site's senior vice president, Greg Bettinelli, about what HauteLook has in store. There are four main objectives: