New Shopping Site Heritage 1960 Puts African and African-Inspired Merchandise Front and Center
African inspiration has made its way into the collections of a number of prominent fashion brands over the past few seasons. Michael Kors, Suno and Edun come to mind (and the latter two actually produce some of their goods in Africa). And while it may be a trend now, it's not that kind that's going to suddenly disappear. That's why we think the concept behind new ecommerce site Heritage 1960 is a really cool one. The name is derived from the year that 17 African nations gained independence and the site offers a well-curated assortment of apparel, accessories and lifestyle products from contemporary African and African-inspired brands. (A quick perusal of the site has uncovered some very cute stuff.) Like a few other ecommerce sites, Heritage 1960 offers more than just online shopping--there's also editorial content meant to highlight the luxury lifestyle and retail market in Africa--something a lot of people may not know much about. We spoke to the founder of Heritage 1960 Enyinne Owunwanne, who once worked in pharmaceuticals and then on Wall Street, about how the site works, what inspired her to start it and what we can expect in the future.