The footwear brand is bringing back its iconic '90s-era platforms with Urban Outfitters.

Designers have been experimenting with black lights on the runway and glow-in-the-dark looks this season.

What is the millennial-beloved beauty brand up to next?

Is colon cleansing… cool?

Diet Prada and social media commenters aren't shying away from calling it out as blackface.

"Go to Hell" with a skull in flames is pretty relatable at the moment.

The brand launched a collaboration with model Ali Tate Cutler last year with the promise that it was the "first step towards fully launching into the category."

A slew of New York-based brands are betting on it, partnering with local shelters for adoption events and even lookbooks.

The OG Angel had a whole segment at the show dedicated to her 18-year-long partnership with the brand.

People on social media are not happy about it.

The multiple sightings at Paris Fashion Week are telling us yes.

Urban Outfitters is selling an ordinary set of Yeezy-esque street clothes so you can dress-up as an "Influencer."

Cosmetics remains one of the few categories Alessandro Michele hasn't gotten his hands on just yet.

Yikes, guys.

Make way for their rubbery resurgence, whether you like it or not.

The next unavoidable (and blinding!) color trend might be the neon shade best known for its presence in kids' television programming, sewage and science experiments.

The brand's ambassadors are on this month's covers of 'Elle,' 'Marie Claire' UK and 'Vanity Fair' — wearing it head to toe.

I mean, DAMN.

The New York City streetwear label is the next fashion brand to revamp the famous shoe style.

No, really, did he?

Congrats to the happy, fast casual-loving couple!

Monthly fees for laser treatments are now rivaling fancy-pants gyms.

Next time you lose your lip balm, just lean into it.

You read that correctly.