Hey Quick Question

Kim Kardashian West and Kylie Jenner both recently announced major rebranding overhauls of their beauty companies — and rumors about what's really going on abound.

If you follow at least one (1) KarJenner and/or D'Amelio, you've no doubt seen the @modernpampersalon handle flash across your Instagram Stories.

Phew, this is a bad look!

Because it is...not this.

This piece of misinformation has long been discredited by solid reporting, but it still gets repeated all the time.

This holiday season, tell your mother her neck sags.

Trigger warning: They're adorned with names of famous school shootings and distressed details to resemble bullet holes.

Designers like Brandon Maxwell, Christian Siriano and Christopher John Rogers eschewed the usual dead-eyed walk for some fun, old-school glamour.

Pop-ups, experiences and showrooms are on the rise. Stores? Not so much.

Their fashion and beauty influence cannot be denied.

"I think at a minimum, this is absolutely misleading marketing."

The footwear brand is bringing back its iconic '90s-era platforms with Urban Outfitters.

Designers have been experimenting with black lights on the runway and glow-in-the-dark looks this season.

What is the millennial-beloved beauty brand up to next?

Is colon cleansing… cool?

Diet Prada and social media commenters aren't shying away from calling it out as blackface.

"Go to Hell" with a skull in flames is pretty relatable at the moment.

The brand launched a collaboration with model Ali Tate Cutler last year with the promise that it was the "first step towards fully launching into the category."

A slew of New York-based brands are betting on it, partnering with local shelters for adoption events and even lookbooks.

The OG Angel had a whole segment at the show dedicated to her 18-year-long partnership with the brand.

People on social media are not happy about it.

The multiple sightings at Paris Fashion Week are telling us yes.

Urban Outfitters is selling an ordinary set of Yeezy-esque street clothes so you can dress-up as an "Influencer."

Cosmetics remains one of the few categories Alessandro Michele hasn't gotten his hands on just yet.