Holly Stair

You know how brands partner with bloggers to create editorial content and capitalize on their influence? And how those brands pay bloggers so they can make a living? Fohr Card, a new start up founded by former Tumblr fashion director Rich Tong, Holly Stair and James Nord (all of whom met through Tumblr), aims to streamline that process for bloggers and brands alike. We chatted with Tong's co-founder Holly Stair about how the project came about, the response from bloggers and brands, and what's next.