How on earth do you disrupt New York Fashion Week? If you’re Lexus and you want to top your competitor Mercedes-Benz--which probably has the largest hold over New York Fashion Week among all the automakers, being the primary sponsor at Lincoln Center and all--you do something drastically different, like team up with MADE Fashion Week, Coco Rocha, Giles Deacon, Joe Zee and Legs, the award winning multimedia arm of Milk Studios to present a revolutionary live fashion performance called Lexus Design Disrupted that involves holographs--yes, holographs.
Marc Jacobs just scored a major celebrity dressing placement. He's signed on to dress one of Japan's biggest pop stars, Hatsune Miku. She's a holograph.
