Huda Beauty

From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.

Huda Beauty has come a long way since its 2013 launch.

These are the formulas every lip-color junkie should try.

The Dubai-based Kattan, who has almost 8 million followers, opens up about social media honesty, plastic surgery and Middle Eastern beauty standards.