Wednesday, JCPenney CEO Ron Johnson unveiled details of a major overhaul that JCPenney stores are about to undergo. Based on WWD’s report this morning, nothing will go unchanged--save for the name of the store and its passable ecommerce component. Johnson is focusing on the brick and mortar stores and his plans for those sound a little familiar. That’s because they’re similar to those of another mass retailer who recently announced a new retail strategy--Target. While JC Penney won’t necessarily have the same type of rotating limited edition collaboration component as The Shops at Target, their new selling floor format is the same idea. It’s all about “shops.”
We must admit: Charlotte Ronson's I Heart Ronson collection for JC Penney is consistently cute. And wildly affordable. (Most items ring in at around $30.) For fall, we're particularly keen on the tights and the gray jersey skirt--mostly because we love gray jersey anything--but what's most intriguing about the collection is how well it's styled. We'd say as well as Ronson's lovely ready-to-wear line. Good news: You can use the look book as a guide. Click through to see what's in store.