Fabergé's NYC Easter Egg Hunt Marks the Largest Beacon Deployment Ever in the U.S.
Installing beacon devices -- which transmit information straight to your smartphone -- into 275 designer eggs throughout NYC was quite an undertaking.
How Beacon Technology Could Change the Way We Shop
Still confused about iBeacon, PayPal Beacon and beacon technology overall? Here's your primer on the retail-changing tech.
How In-Store Analytics Is Changing the Way You Shop
Retailers want to be able to gather the same data that they gather online at their brick-and-mortar stores. Now, thanks to smartphones, retailers are increasingly able to track your every move.