Imongene + Willie
How I’m Making It: Imogene + Willie
Since husband-wife duo Matt and Carrie Eddmenson started their designer denim line Imogene + Willie out of a former gas station in Nashville's 12 South neighborhood in 2009, their greatest challenge has been keeping up with the brand’s incredible growth--which, you know, isn't a bad problem to have. Featuring impeccable craftsmanship that pays attention to fit and stitching detail, their made-in-the-U.S.A. handcrafted denim fills a huge void in the market. We caught up with the Eddmensons to find out how they got to where they are now--and where they're going next.