More thought-leaders than tastemakers, "genuinfluencers" are less interested in promoting products than they are in spreading ideas.
Romanticizing life connected to the land has complicated implications, but it's starting to shape what we see as aspirational.
Plus, influencers are unionizing in the U.S. and UK.
This crisis is "absolutely not the end of influencer marketing," says one influencer manager – but the category might get seriously shaken up by virtual avatars.
A new report examines mega-influencer Aimee Song to determine her impact.
Plus, should we find a more sustainable alternative to fashion week?