The Influencer of the Future Is Here, and They Don't Want to Sell You Anything
More thought-leaders than tastemakers, "genuinfluencers" are less interested in promoting products than they are in spreading ideas.
Farmers, Foragers and Homesteaders are the New Fashion Influencers
Romanticizing life connected to the land has complicated implications, but it's starting to shape what we see as aspirational.
Must Read: Moses Sumney Collaborates With Thom Browne, Loewe Replaces Runway With Time Capsule Box
Plus, influencers are unionizing in the U.S. and UK.
Could the Pandemic Push Influencer Marketing Deeper Into the Realm of CGI Avatars?
This crisis is "absolutely not the end of influencer marketing," says one influencer manager – but the category might get seriously shaken up by virtual avatars.
A Case Study on the Media Value One Influencer Can Bring to Fashion Week
A new report examines mega-influencer Aimee Song to determine her impact.
Must Read: New York Fashion Week's Ties to the Trump-Supporting Billionaire, DIY Beauty Is Trending
Plus, should we find a more sustainable alternative to fashion week?