Brands are flocking to this particular demographic.

This trend goes way beyond Nordstrom and Revolve.

The new range, called Song of Style, is the latest investment in Revolve's influencer-driven business strategy — and the next step in Song's growing empire.

We polled industry experts about the next wave of household names on Instagram and beyond.

Plus, Kim Kardashian West had a CBD baby shower.

Plus, Prada to stage Men's Spring 2020 runway show in Shanghai.

Plus, how do you define social health?

Plus, what the lives of micro influencers look like behind the scenes, off of Instagram.

As the market becomes more saturated, it's harder to ascend to the same levels of fame and lucrative sponsorships in the field than ever before — but it's not impossible.

Plus, "it" bags are making a comeback.

From launching eponymous brands and partnering with department stores to designer collaborations and publishing deals, social media stars brought in billions this year.

Plus, two months after Farfetch filed for IPO, third-quarter sales jump.

A new report finds Versace has the worst celebrity strategy, and partnering with Kendall Jenner and Hailey Baldwin can negatively impact a brand.

A must-read roundup of our most popular stories of the week. You're welcome.

Social media shopping app LIKEtoKNOW.it is capitalizing on consumers' desire for the wanderlust lifestyle with its new #LTKgetaway series.

When the same "It" item is seeded to hundreds of Instagram stars, there's a danger that oversaturation can decrease consumers' desire.

You don't actually need to be on a fancy brand-sponsored trip to look like you are.

We asked if PR mailings and social media stunts really make us go shopping.

Plus, Burberry acquires its longstanding Italian manufacturing partner CF&P.

Or better yet, how can human influencers keep up?

With a music lineup featuring A$AP Rocky, 21 Savage, Snoop Dogg and more.

Even without hard sales numbers, hospitality groups say hosting social media-savvy guests is an essential part of marketing to today's travelers.

As influencers continue to have growing lucrative platforms and partnerships with brands, social responsibility can't be ignored.