If you want to make it big on the kids' new favorite platform, you're going to want to listen to its lead of fashion and beauty partnerships.

Romanticizing life connected to the land has complicated implications, but it's starting to shape what we see as aspirational.

Plus, the dangerous plot to get conspiracy theories into our news feeds via influencers.

In 2020, TikTok became the new "It" platform. And yet with a few exceptions, the industry has been hesitant to latch on. That will soon change.

The under-25 demographic became fashion and beauty's "It" influencers, top consumers and most vocal activists this year. They're also just getting started.

Plus, Michael Kors and God's Love We Deliver host the Golden Heart Awards.

"A lot of people in fashion don't understand that you can't easily gift a rug or table. It doesn't work the same as it does for a dress or a pair of shoes."

This crisis is "absolutely not the end of influencer marketing," says one influencer manager – but the category might get seriously shaken up by virtual avatars.

Plus, 'Nylon' relaunches at Bustle.

Also, the CFDA Awards have four new categories.

Plus, two FIT administrators on leave following "clearly racist" fashion show.

A growing cohort of influencers are prioritizing moral and ethical responsibility in their work — and it's changing the way brands do business.

Were Daniel Lee's pouches and sandals gifted, or are industry insiders actually opening their wallets?

Plus, how Instagram killed the It bag.

Over $1 billion, to be exact.

Brands are flocking to this particular demographic.

This trend goes way beyond Nordstrom and Revolve.

The new range, called Song of Style, is the latest investment in Revolve's influencer-driven business strategy — and the next step in Song's growing empire.

We polled industry experts about the next wave of household names on Instagram and beyond.

Plus, Kim Kardashian West had a CBD baby shower.

Plus, Prada to stage Men's Spring 2020 runway show in Shanghai.

Plus, how do you define social health?

Plus, what the lives of micro influencers look like behind the scenes, off of Instagram.

As the market becomes more saturated, it's harder to ascend to the same levels of fame and lucrative sponsorships in the field than ever before — but it's not impossible.