Must Read: Inside Chanel's New Building in Paris, Black Influencers Get Paid 35% Less Than White Influencers
Plus, why investors are taking a growth-above-profits approach to DTC brands.
Must Read: Fashion's Role at COP26, the Fashion and Race Database Wants To Re-educate Fashion
Plus, brands are elevating the roles of influencers.
Must Read: Ugg and Telfar Unveil Second Collaboration, Can Successful Influencing Be Learned?
Plus, a new podcast explores Victoria's Secret's connection to Jeffrey Epstein.
Must Read: How to Build an Influencer Marketing Team, Why Beauty Marketing Still Has an LGBTQ+ Problem
Plus, the story behind TikTok's favorite necklace.
The Influencer of the Future Is Here, and They Don't Want to Sell You Anything
More thought-leaders than tastemakers, "genuinfluencers" are less interested in promoting products than they are in spreading ideas.
Meet CeCe Vu, TikTok's Ultimate Fashion and Beauty Secret Weapon
If you want to make it big on the kids' new favorite platform, you're going to want to listen to its lead of fashion and beauty partnerships.
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Farmers, Foragers and Homesteaders are the New Fashion Influencers
Romanticizing life connected to the land has complicated implications, but it's starting to shape what we see as aspirational.
Must Read: Sephora Releases Study on Racial Bias, Extremism Has Gone Mainstream Thanks To Insurrection Merch
Plus, the dangerous plot to get conspiracy theories into our news feeds via influencers.
Must Read: The Blurred Line Between Editors and Influencers, Victoria's Secret Hires Condé Nast Creative Director
Plus, Michael Kors and God's Love We Deliver host the Golden Heart Awards.
Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?
"A lot of people in fashion don't understand that you can't easily gift a rug or table. It doesn't work the same as it does for a dress or a pair of shoes."
Could the Pandemic Push Influencer Marketing Deeper Into the Realm of CGI Avatars?
This crisis is "absolutely not the end of influencer marketing," says one influencer manager – but the category might get seriously shaken up by virtual avatars.
Must Read: What Brands Are Doing Instead of Influencer Marketing, Nordstrom Shares 2025 Environmental Goals
Plus, 'Nylon' relaunches at Bustle.
Must Read: Kith Women and Estée Lauder Announce 2nd Collaboration, Sophie Turner Covers 'Elle'
Also, the CFDA Awards have four new categories.
Must Read: You Can Now Buy Tickets to Tyra Banks's ModelLand, What Influencer Paywalls Mean for Fashion Brands
Plus, two FIT administrators on leave following "clearly racist" fashion show.
Influencing With a Conscience: How Some Influencers Are Changing the Industry for the Better
A growing cohort of influencers are prioritizing moral and ethical responsibility in their work — and it's changing the way brands do business.
An Investigation Into the Influencer Frenzy Around 'New Bottega'
Were Daniel Lee's pouches and sandals gifted, or are industry insiders actually opening their wallets?
Must Read: The Rise and Fall of Prada, Risks and Rewards of a Private Client Business
Plus, how Instagram killed the It bag.
Wake Up, Sheeple: Brands Are Losing Money Off of Fake Influencer Followers
Over $1 billion, to be exact.
The Increasing Allure of Being an Influencer in College
Brands are flocking to this particular demographic.
13 Under-the-Radar Fashion Brands Founded and Designed by Influencers
This trend goes way beyond Nordstrom and Revolve.
Aimee Song Partnered With Revolve on the Retailer's First Long-Term, In-House Influencer Collection
The new range, called Song of Style, is the latest investment in Revolve's influencer-driven business strategy — and the next step in Song's growing empire.
25 Influencers to Follow Before They Hit the Mega-Big Leagues
We polled industry experts about the next wave of household names on Instagram and beyond.