Influencer Marketing
The Influencer of the Future Is Here, and They Don't Want to Sell You Anything
More thought-leaders than tastemakers, "genuinfluencers" are less interested in promoting products than they are in spreading ideas.
Meet CeCe Vu, TikTok's Ultimate Fashion and Beauty Secret Weapon
If you want to make it big on the kids' new favorite platform, you're going to want to listen to its lead of fashion and beauty partnerships.
Farmers, Foragers and Homesteaders are the New Fashion Influencers
Romanticizing life connected to the land has complicated implications, but it's starting to shape what we see as aspirational.
Must Read: Sephora Releases Study on Racial Bias, Extremism Has Gone Mainstream Thanks To Insurrection Merch
Plus, the dangerous plot to get conspiracy theories into our news feeds via influencers.
Dear Fashion Brands: Why Aren't You on TikTok?
In 2020, TikTok became the new "It" platform. And yet with a few exceptions, the industry has been hesitant to latch on. That will soon change.
In 2020, Generation Z Was Doing It for Themselves
The under-25 demographic became fashion and beauty's "It" influencers, top consumers and most vocal activists this year. They're also just getting started.
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Must Read: The Blurred Line Between Editors and Influencers, Victoria's Secret Hires Condé Nast Creative Director
Plus, Michael Kors and God's Love We Deliver host the Golden Heart Awards.
Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?
"A lot of people in fashion don't understand that you can't easily gift a rug or table. It doesn't work the same as it does for a dress or a pair of shoes."
Could the Pandemic Push Influencer Marketing Deeper Into the Realm of CGI Avatars?
This crisis is "absolutely not the end of influencer marketing," says one influencer manager – but the category might get seriously shaken up by virtual avatars.
Must Read: What Brands Are Doing Instead of Influencer Marketing, Nordstrom Shares 2025 Environmental Goals
Plus, 'Nylon' relaunches at Bustle.
Must Read: Kith Women and Estée Lauder Announce 2nd Collaboration, Sophie Turner Covers 'Elle'
Also, the CFDA Awards have four new categories.
Must Read: You Can Now Buy Tickets to Tyra Banks's ModelLand, What Influencer Paywalls Mean for Fashion Brands
Plus, two FIT administrators on leave following "clearly racist" fashion show.
Influencing With a Conscience: How Some Influencers Are Changing the Industry for the Better
A growing cohort of influencers are prioritizing moral and ethical responsibility in their work — and it's changing the way brands do business.
An Investigation Into the Influencer Frenzy Around 'New Bottega'
Were Daniel Lee's pouches and sandals gifted, or are industry insiders actually opening their wallets?
Must Read: The Rise and Fall of Prada, Risks and Rewards of a Private Client Business
Plus, how Instagram killed the It bag.
Wake Up, Sheeple: Brands Are Losing Money Off of Fake Influencer Followers
Over $1 billion, to be exact.
The Increasing Allure of Being an Influencer in College
Brands are flocking to this particular demographic.
13 Under-the-Radar Fashion Brands Founded and Designed by Influencers
This trend goes way beyond Nordstrom and Revolve.
Aimee Song Partnered With Revolve on the Retailer's First Long-Term, In-House Influencer Collection
The new range, called Song of Style, is the latest investment in Revolve's influencer-driven business strategy — and the next step in Song's growing empire.
25 Influencers to Follow Before They Hit the Mega-Big Leagues
We polled industry experts about the next wave of household names on Instagram and beyond.
Must Read: Can Fast Fashion Ever Be Ethical? Microinfluencers Are in High Demand
Plus, Kim Kardashian West had a CBD baby shower.
Must Read: The Real Impact of Micro-Influencers, How 'PreachersNSneakers' Sparked Deep Conversation About Materialism in Houses of Worship
Plus, Prada to stage Men's Spring 2020 runway show in Shanghai.
Must Read: Instagram Introduces New Marketing Tools for Brands and Influencers, Angelica Cheung on the Business of Fashion in China
Plus, how do you define social health?
Must Read: Prada's Market Value Plunges as China Slowdown Hits Profits, How to Survive a PR Crisis
Plus, what the lives of micro influencers look like behind the scenes, off of Instagram.