instagirls

But there's still plenty to do. Paloma, Ashley, Gigi and Kendall speak out.

Of the top 10 models with most-engaged Instagram followers in 2017, nary a Jenner, Hadid or Baldwin made the cut.

The activewear brand has a strict yogis-only social media strategy.

This comes two years after American "Vogue" employed the same cover line.