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Plus, Veronica Beard collaborates with the NFL.

Plus, changes at British 'Vogue'.

Get to know the content creators using vetted science and fact-based reporting to fight back against TikTok's rampant misconceptions, falsehoods and myths.

"She's kind of your perfectly-styled cool friend, but then she also has 2 million followers — but she doesn't act that way," Taylor says.

As tattoos go mainstream, the spaces to get them are taking notes from retail and fashion.

"I'm really thankful for our career on YouTube, because I don't know if I could have done it otherwise."

They may not be quitting their day jobs, but editors are increasingly finding success on "the one app where it's possible to blow up overnight."

What's next for the ubiquitous activewear brand made famous by models off duty and TikTokers?

There's a reason why there are more and more pictures of perfectly manicured hands modeling the biggest, blingiest diamond rings you've ever seen on your feed.

A closer look at the most coveted collaboration in wellness right now.

Plus, Prada has a new CEO.

"You have no f-cking idea how much you have to fight to make people respect you. TAKES YEARS," Vittoria Ceretti wrote on Instagram. "You just get it free by day one."

Plus, Instagram, The Brooklyn Museum and Antwaun Sargent announce #BlackVisionaries grant recipients.

Not since Jenna Lyons has a J.Crew exec inspired such widespread devotion for her personal style. This time, it's coming from social media.

Plus, J.Crew introduces new rewards program.

How "what I'm packing for Europe" videos became the summer's biggest trend (and reduced an entire continent into a TikTok aesthetic).

In some cases, their success lies in the fact that they don't.

After a year of looks centered around Y2K nostalgia, we're ready to focus on what's next.

An emerging social-media-to-brick-and-mortar pipeline demonstrates how Gen Z's appreciation for Ed Hardy shirts and Mudd Jeans isn't simply an indication of shifting tastes.

Let's just say the Y2K-obsessed content creator knows her way around a flea market.

The glam-rock pop idol is taking over TikTok, one immaculate outfit reveal at a time.

Plus, can brands make Instagram less toxic?

Enter "bathscaping," the latest social media-born micro-trend to transform a daily activity into a hyper-stylized self-care ritual.

As American fashion evolves, so does the American celebrity.