Plus, how "Instagram beauty" created a new kind of makeup artist.
A must-read roundup of our most popular stories of the week. You're welcome.
A closer look at the beauty content generators that fans (and brands) were obsessed with in 2016.
It's affecting a lot more than just contouring.
It's not just about hair. It's about a lifestyle.
And we got in on the magic.
"They're prettier and they have boobs and pretty faces — we've got to really paint on a pretty face every time!"