This is the *real* big Apple announcement.

Meet Spring, a multi-brand shopping app that makes checkout scary easy.

When we heard, earlier this month, that Kate Moss would be embarking on a new design project, we got excited. Remember how good her Topshop collection was? Then we found out she'd be designing... cell phone covers. And we were a little less excited. And a little more confused. Cell phone covers? Really? But the supermodel's collection for the UK phone dealer Carphone Warehouse has just been unveiled (it hits stores--and hopefully online--on July 24) and surprise, surprise, it's pretty cute.

After spending cycle after cycle trying to teach America's Next Top Model hopefuls how to smize, Tyra Banks has finally launched an iPhone app that can do it for you. It's actually pretty cool and a little creepy.

We knew Anna Wintour was a major contributor to the Obama campaign, but just how much has she raised? Well, to put it lightly: a lot.{The Cut}, {NY Times} The Man Repeller's Leandra Medine has teamed up with contemporary label PJK (formerly Patterson J. Kincaid) to create a new line for Spring, aptly (and hilariously) called MR x PJK...Just Sayin'. We assume it will be appropriately man-repelling, so wear with caution. {WWD} Check out this super cool video, shot backstage and on the runway, that was made with the Google Glasses Diane von Furstenberg had on runway. So that's what they were there for! {HuffPo}

The non-stop madness that is fashion week begins officially tomorrow (and unofficially today), meaning you have just a short time to prepare. That mea

Having your name or initials emblazoned on something never gets old. It goes back to that pride you felt back in third grade, when writing your name into your favorite books sent a statement to the world: "This is mine." (And if you're like me, you also drew a unicorn and stars for good measure) As far as gifts go, something personalized or custom-designed shows that you put a bit of effort into it, when you could totally just buy an iTunes gift card. With that in mind, we gathered a bunch of customizable gift ideas at various price points. Whether your recipient is into fashion or not, here are ten ideas for cool custom gifts. Click through to check them out.

iPhone 4 Fashion: Having trouble navigating the zillions of iPhone apps popping up every day? NY Mag rounded up the best fashion-related ones, from a mobile version of ShopStyle to Glamour’s Ask a Stylist. {The Cut} Mad About Mad Men: Mad Men returns to television this Sunday (Yay!) It's a brilliant show, but also visually beautiful, so much so that it sometimes makes us wish New Yorkers still looked like that. Here's a roundup of about 20 trends that this writer would like to see come back, via Mad Men. {Huffington Post} Unfurrow those brows: Overplucked or aiming for that bold brow look? If you thought your past plucking decisions were irreversible, think again. This product fixes your mistakes by filling in brows and helping hair grow back. {Style List}

Suffer for Fashion: Dis Magazine gets a little dis-turbing. Here's a hypothetical look at what women would look like if we surgically "enhanced" our shoulders and collarbones to adapt to the increasing popularity of dramatic shoulders a la McQueen and Lanvin. It's funny, creepy and sort-of NSFW. {Dis Magazine} Gilt Groupe's Offices Less Glamorous Than Their Image: A tour of Gilt's gritty warehouse, located at the Brooklyn Navy Yard. {Business Insider} How Much For the Kate Moss?: Eighteen Testino-shot photographs of the supermodel will be exhibited and up for sale next week at Phillips de Pury & Co’ s London headquarters in Victoria next week. The best part? The photos have been blown up to life-size proportions. {Telegraph}

Nerds all around New York began lining up at the Apple store on Prince Street in SoHo sometime last night in anticipation for this morning’s iPhone4 drop. Perhaps being a bit naïve, I figured that since I had a reservation, I could stroll up early this morning and get right in line only to wait maybe 30 minutes max. Not the case. I got to the scene around 8am and the line was already wrapped 3 blocks--around the corner of Prince, up Greene, across Houston, and halfway back down Mercer. At this point I figured I had no chance at scoring my phone before it was time for work so I threw in the towel… but not before turning lemons into lemonade and snapping some street style photos of those braver and more patient than me willing to wait in line.

So, my new iPhone is scheduled to arrive in the mail today. And I'm really excited. I've owned my original iPhone for two years now, and I'm ready for a change. The iPhone was the first phone I ever spent more than $30 on--mostly because in the past, I've found most hand held devices available in the US to be downright ugly. Which brings me to my next point: Today I received a pitch about Sony's new designs for its VAIO EA-Series Signature Collection. The laptops, with an etched pattern called "Arabesque," are available in pink, black, and gold. Let me be clear. These aren't horrible looking. But they aren't amazing, either. The issue? The suits running Sony--and companies like Sony--don't get what women want.

Famous Forever: The Autobiography and Sex Life of Andy Warhol is being re-released (it was first published in 1971). Written by Andy's close friend John Wilcock, it chronicles Andy's life, the Factory scene, and offers insight on man underneath the wig. {Facebook} Boysblog: Here are five top male models and their blogs. No orange mocha Frappucinos here, this is the real deal. {Refinery 29} Sex and the City, Ew: Garance weighs in on SATC2. Like Garance says, "Not much sex, and even less city!" {Garance Doré}

Sometimes, we're really jealous of those who initially invested in flash sales site Gilt Groupe back in 2007. Why? Because after a fast ascent to th

Beach Bum: Dewi Driegen hits the beach in Vogue Mexico's latest issue and makes us yearn for a vacation. Sarah Gore Reeves styled the white-washed spr

Britt and I have wanted tutus for a while now. From this, this, this and this, tutus are everywhere and anywhere. When we finally found our dream tu

For many, shopping via mobile phone still seems like an era away. But for others, it's become a regular occurrence. The only thing I've bought via my

For those who plan on buying an iPad this Saturday, get excited: The Sart's application will be available to download immediately. Don't ask us why,

There's a new Apple product in town. And yes, it has a really bad name. But soon enough, there'll be a slew of accessories to match this new plaything

No doubt 2009 was fashion's year to shine online, but the king of Americana does it best, according to geeky trade magazine Mobile Marketer. Ralph Lau

This morning brings a boatload of news in the digital and iPhone application world. Gucci's launched their free app which includes personal playlists

A couple of weeks ago we wrote about Tahari's iPhone application and now Donna Karan is jumping into the mix. The designer sees it as an extension of

The iPhone keeps on expanding. WWD reported this morning that Elie Tahari is launching a free application next month that allows users to see the ent