it Cosmetics

Plus, she discusses learning how to do eyeliner on YouTube and going viral on TikTok.

The beauty founder shares her hair-care-as-self-care philosophy and where she turns for product recommendations.

They're like an IRL Instagram filter for your tiredness.

Our favorite super-blendable makeup picks for every skin tone.

Including lots of formulas hair, makeup and skin-care enthusiasts rave about most.

Including a beauty editor-beloved vitamin C serum, one of our all-time favorite scented candles and reusable cotton pads that'll make your beauty routine a bit more sustainable.

Including a brightening eye cream, best-selling makeup finds and one of the most luxurious sheet masks we've ever encountered.

Including a dermatologist-recommended sunscreen, an editor-beloved cleanser and a root touch-up spray we could probably all use right about now.

This week's picks include indulgent body-care finds, luxurious hand creams and the cutest mini hair tool you've ever seen.

Recommended by experts.

Really!

Time to stock up on half-price moisturizers, masks, serums and more.

The brand just launched there.

It requires no more than eight products.

One shade works for everyone.