For the past six seasons, Tumblr--the preferred blogging platform of fashion--has, in some way, shape or form, been involved with New York Fashion Week. After hitting a bump a few seasons ago, they're revamping their whole approach for the upcoming shows.
So we say the personal style blogger isn't going anywhere—in fact, she's more powerful than ever.
Fashion took to Tumblr almost as soon as the microblogging platform launched. A match made in heaven, the image-heavy Tumblr was the perfect way to showcase fashion pix--from editorial inspiration to runway looks to street style. According to a recent report from Mashable, approximately 180 of the top 1,000 Tumblr blogs are fashion related so it made sense that the platform hired a fashion director, Rich Tong, and that it invited 20 Tumblrs to New York Fashion Week last season. This season, Tumblr will once again import 20 influential fashion bloggers to New York to cover the shows. According to Tumblr spokesperson Katherine Barna, "the selection process for the bloggers this season was much more intensive; we put up an open call for submissions and recommendations, then spent a tremendous amount of time reviewing each and every single blog, evaluating each on original content, level of curation, unique voice, overall aesthetic, followers and traffic." Candidates were then interviewed before the final selection was made. 16 new bloggers from Tumblr's fashion community were chosen, and four are repeats from last season. Those four "produced incredible content and really capitalized on the opportunity to advance their professional careers," says Barna. So without further ado, here are five of the lucky 20 bloggers who will be at New York Fashion Week at Tumblr's behest. Tumblr will release the full list tomorrow. What do you think of Tumblr's choices this season?