Style.com's Fete for Natalie Joos Turns Into an Unplanned Pool Party
Ascending to atmospheric heights in 95 degree weather sounds nightmarish to most, but when you throw Style.com and Natalie Joos into the mix, horrifying quickly becomes an unlikely source of salvation. Wednesday night, the end-all of fashion resources teamed up with the industry’s hippest casting director to re-launch her style blog, Tales of Endearment, on the roof of The James Hotel. Flanked by free-flowing champagne and panoramic city views, the space was a necessary respite from a hard day’s work of sweating in platform heels and well, any modicum of clothing. Joined by fashion luminaries and showmen alike, Joos held court in a vintage Jaques Cassia scoured from the racks of nearby vintage shop, Resurrection. “I had an idea to throw a one year anniversary party and thought I should do it with someone,” she said of the event’s early stages. Weeks later Joos found herself in a situation that every fashion-loving fille dreams of-- meeting with top members of Style’s editorial team, hashing out plans for a summertime fete. Anniversary plans morphed into a relaunch because Joos “was sick of the layout,” which has changed from conventional to accessibly editorial—reminiscent of another one of our favorite pages.