This comes a month after the retailer unveiled its new, lower-priced swimwear line.
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The retailer's latest move appeals to a younger customer.
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"We must evolve our business model from a traditional brick-and-mortar specialty retailer to a digital-first omnichannel business."
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Use the hashtag #CastMeJCrew to land a spot in an upcoming campaign.
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Additional turnaround plans include new pricing and scaling back its catalog.
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Still, executives did their best to reassure investors on Tuesday.
Short ladies: look to these shops and brands for pieces that will flatter, not overwhelm, your frame.
The retailer once again traded traditional models for staffers, friends, family and this time, Julianne Moore's daughter.
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