See how a pair of jeans gets made, from concept to shipment.
"Our customers told us it was the right time," J Brand CEO Jeff Rudes told us, explaining, before we could even ask, why the label decided to make its fashion week debut yesterday. And what a polished, compelling debut it was.
Yesterday morning, over espresso shots and oatmeal at Barneys new interactive genes@CO-OP cafe (each place setting has a touch screen so you can browse Barneys on a flat screen before you shop it IRL), Christopher Kane presented his new resort collab for J Brand. Kane's line is synonymous with neon ("it's part of my DNA now" he said) so it's no surprise that his collection for the denim powerhouse, the first of many, is DayGlo-tastic. There are flares and shorts in bubble gum pink, highlighter yellow and safety cone orange with cute little cropped jean jackets to match. The line is available now at Barneys and everything is under $300. J Brand's founder and CEO Jeff Rudes interviewed the charming and humble Glaswegian designer about fast food, TV, oh, and fashion.
In the midst of this week's shows there are some truly interesting conversations going on at Milk Studios. I've been fortunate enough to sit in on two of them. Thursday night, it was the Proenza Schouler talk at the IFB conference. Design duo Jack McCollough and Lazaro Hernandez sat down with the Business of Fashion's Imran Amed to discuss The Web. (As in bloggers, e-commerce, and viral campaigns.)