Jen Atkin

The multi-hyphenate creative shares how she's managed to maintain an active portfolio full of red carpet, backstage and brand work while also building a strong, dedicated social media community.

Spanning skin care, hair styling, DIY nail art and makeup techniques.

Oily, lifeless, flat styles: See ya!

We went inside Sephora's first ticketed event, which had Instagrammable moments at every turn, and a little more.

Complete with a "sheer and airy floral/musky fragrance."

The nostalgic hair lightener of your youth is getting an upgrade.

A catch-up with the hairstylist and entrepreneur as the company approaches its two-year mark.

"The earned media value in this room right now is scary."

Plus, Walmart partners with Google Home to enable voice shopping.

Influential canines are here, and they're ready to sell you hair products.

By any other name...

"Chameleon" may be an overused cliché in describing style and beauty evolutions, but it's hard not to use the term here.

Straight (heh) from the lips of the hairstylists behind the star's recent spate of flatironed lewks.

Don't worry, those brows are still intact.

Dry! Shampoo! Foam!

It (shockingly) has nothing to do with tanning.

Gird your loins.

Don't want none unless you got buns, hun.

The results of the "haircut" are... interesting?

Two beauty geniuses, one really great tutorial.

A hair accessory for non-hair-accessory people.

Plus, Lena Dunham interviews one of Prince's former hairstylists.

With catering by McDonald's and plenty of shenanigans.