Ouai Is Launching the 2018 Version of Sun-In
The nostalgic hair lightener of your youth is getting an upgrade.
Jen Atkin
The Success of Jen Atkin's Hair-Care Brand Ouai is a Testament to the Powers of Influencer Marketing and Sephora
A catch-up with the hairstylist and entrepreneur as the company approaches its two-year mark.
Inside the 'Influencer Prom' That Was the 2017 Revolve Awards
"The earned media value in this room right now is scary."
Must Read: Jen Atkin's Hair-Care Company Set to Bring in $15 Million in Sales, H&M's New Concept Store Arket To Open Flagship In London
Plus, Walmart partners with Google Home to enable voice shopping.
The New Ouai Hair Campaign Features Jen Atkin's Friends, Instagirls and a Dog-Fluencer
Influential canines are here, and they're ready to sell you hair products.
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How Jen Atkin Gave Lily Collins a Major Hair Makeover Basically Every Day at Cannes
"Chameleon" may be an overused cliché in describing style and beauty evolutions, but it's hard not to use the term here.
How to Get Kim Kardashian's Stick-Straight, 2000s-Girl Hair
Straight (heh) from the lips of the hairstylists behind the star's recent spate of flatironed lewks.
In Case You Missed It, Cara Delevingne is Now a Platinum Blonde
Don't worry, those brows are still intact.
The One Beauty Tip Chrissy Teigen Wants to Give Donald Trump
It (shockingly) has nothing to do with tanning.
Watch Cara Delevingne Shave a Woman's Head on 'Jimmy Kimmel Live'
The results of the "haircut" are... interesting?
Jen Atkin and Lisa Eldridge Teamed Up For A Hair and Makeup Tutorial You Need to Watch
Two beauty geniuses, one really great tutorial.
Stephanie Can't Get Enough of This Jen Atkin Bun Cuff
A hair accessory for non-hair-accessory people.
Must Read: Rebecca Romijn Says Gigi and Kendall Are 'Not True Supermodels,' Dyson Unveils $399 Hair Dryer
Plus, Lena Dunham interviews one of Prince's former hairstylists.
Chrissy Teigen Had the Most On-Brand Baby Shower, Thanks to the Kardashians
With catering by McDonald's and plenty of shenanigans.
Must Read: Post-Holiday Sales Numbers Were Lackluster, Bella Hadid and The Weeknd Are 'On a Break'
And Jen Atkin, the Kardashian clan's go-to hairstylist, is launching her own line of products in 2016.
Kim Kardashian's Hair Stylist Launches an Impressive New Website for Everything Hair
But forgot to ask Khloe. Oops.