The coolest of the cool crowd are abandoning the South Fork for this quieter spot.
The opening of the edgy chic Surface to Air flagship store in Soho kicked off the unofficial start to Fashion Week Wednesday night. A massive crowd of fashion-y types made their first appearance of the evening at the unveiling of the Parisian brand’s first stateside boutique Mercer Street. Amongst the growing mob of usual downtown scenester types, we, to be perfectly honest, were witness to some of the oddest people we’ve seen since, well, last Fashion Week. We're talking: A guy sporting a full facial tattoo a la Zombie Boy (but incongruously dressed like he was going to a sports bar), a socialite wearing a completely see through diamanté-d dress (but thankfully matching undies), a Benedictine monk wannabe with under-eye liner, and a perspiring man donning a tight translucent cellophane-like wrap. Nice to see you again, the craziness that is Fashion Week. As for the guests that we did recognize: Starchitect Karim Rashid, Bird’s Jen Mankins, DJ Becka Diamond, Sonic Youth’s Kim Gordon and a Fendi-clad Genevieve Jones, who incidentally told us she just finished tweeting about the aforementioned facial tattoo guy. Reportedly, REM’s Michael Stipe dropped by (and we were keeping an eagle eye on the photogs to signal a famous person’s entrance), but maybe amidst all the out-there scenesters, the usually low-key Stipe just strolled in under the radar.