Did you know that Snooki has more fragrances on the shelves than the former Rachel Green?

• By Fawnia Soo Hoo
  Nov 12, 2014

Jersey Shore might be over, but that apparently doesn't mean seeing any less of J.Woww: The MTV star flashed a bit too much of herself at the network's New Year's show. {HuffPo} On Tumblr, 23-year-old Zara employee Francis Phommisai combines fashion editorials with Pokémon--and the results are kind of amazing. {Daily Beast} Crystal Harris finally wed her Playboy honey Hugh Hefner in a pink gown, which makes us wonder if this trend is finally over. {US Weekly} Meghan Collison goes under the sea for Mulberry’s spring campaign, shot by Tim Walker. {WWD}

• By Tyler McCall
  Jan 3, 2013

Are these earrings from the Dolce & Gabbana Spring 2013 show racist? Some people are crying foul over these and the matching prints that went down the runway. {HuffPo} The full editorial from Vogue Paris starring Kate Moss and George Michael has hit the internet, and even though we still don't quite get it, the photos are stunning. {Design Scene} Kristen Bell stars in Target's first shoppable video, called "Falling for You." It's a romantic comedy. Really. {FabSugar}

• By Tyler McCall
  Sep 26, 2012

Here are two...err...brands we never thought we'd put in the same sentence let alone compare. In case you don't follow the pregnant Jersey Shore st

• By Dhani Mau
  Mar 14, 2012

Nobody wants to come back from the beach with awkward tan lines. But Jenni Farley, aka JWoww, really doesn't like tan lines. And obviously, tanning is extremely important to any cast member of the Jersey Shore. So JWoww is diving back into the fashion biz to hawk a new line of bikinis that are basically pasties. Really tiny pasties. That you can only wear 10 to 15 times. Gawker pointed us to the website of the bikini brand JWoww is doing a line for, PerfectTanBikini, which explains the groundbreaking technology behind these gravity-defying barely there suits. Thankfully, they've anticipated all your questions such as:

• By Leah Chernikoff
  Dec 23, 2011

It must be pretty boring at the Jersey Shore now that summer's over. If your life seems void of juice-head gorillas and excuses to GTL right now, you can always go trick-or-treating with your dogs two weeks early in broad day light, just like Jenni "JWoww" Farley! See her sipping a cocktail garnished with eyeballs, believably playing a game of pool, and being professionally fitted for her Svedka Bot Girl costume aka wetsuit. I don't know, it still looks a little tight to me... Here she is being fitted for this thing.

• By Nora Crotty
  Oct 19, 2011

When we first heard that Mike "The Situation" Sorrentino was launching a tuxedo line, we feared the worst. I mean this is the man who Abercrombie & Fitch offered six figures to stop wearing their clothes. Well the look book has finally arrived (via MTV Style) and we have to say, it's actually worse than we expected. The tuxedo line for FLOW Formal Wear, is (of course) called The Situation, and the brand has definitely stayed true to its name with their latest Jersey-fied look book. Between Sitch's creepy pouts and supremely awkward modeling poses--not to mention the general tackiness of the collection--we're not sure what the skeeziest part of this look book is. Though we're probably going to have to go with the ladies giving come-hither glances (and in one case, lying down on a bed) in the background--there's a different one in almost every each shot (and sometimes multiple ladies).

• By Hayley Phelan
  Oct 5, 2011

Ever thought to yourself, gee, I really wish I could find a self-tanner to give me that special Pauly D orange glow? Yeah, we didn't think so. But apparently, someone thinks there's a demand for the Jersey Shore star's signature burnt toast shade, and now Pauly D himself is planning on cashing in on it with a new line of tanning products.

• By Hayley Phelan
  Sep 27, 2011

We just received a press release confirming the attendance of one very important reality TV star at a show this week: the incomparable Nicole "Snooki" Polizzi. It was only a matter of time before the Jersey Shore star (and budding accessories designer) made her New York Fashion Week debut; we're sure she'll do it with the utmost style and class. She's attending the bebe BLACK Fashion Show on Monday, which is part of the STYLE360 semi-annual New York Fashion Week Showcase at the Metropolitan Pavilion. Also a part of that showcase: Abbey Dawn by Avril Lavigne. Surprised? Neither were we. Confirmed "celebrities" there include Kylie Jenner, who, as we previously reported, will walk the show; as well as Kendall Jenner, Brody Jenner and, inexplicably, The Real Housewives of New Jersey's Teresa Giudice. Maybe her daugher Gia is walking in the show, too?

• By Dhani Mau
  Sep 9, 2011

There's a lot of debate in beauty circles about how matchy-matchy you should get with your makeup and your outfit. Paz de la Huerta took some criticism for seemingly always matching her lipstick to her dress, which we actually think looks pretty good. And there's an old school ladylike trend happening this fall, where we'll see more matching lipstick and nail polish. The beauty of makeup is that you can change it, and women have a long history of wanting to change what nature has given them. But can you--or rather, should you--change the actual color of your features?

• By Cheryl Wischhover
  Aug 29, 2011

Well this is a new one: Abercrombie & Fitch has offered The Situation cold hard cash (and lots of it) to stop wearing their clothing, WWD reports. Apparently, the teen aspirational brand is not a fan of The Situation's drunken escapades and creepy hook-up tactics (who would have thought!?) and say they are "deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image." Now we know what you're thinking: Does this mean we have to see even more of The Situation's shirtless body?

• By Hayley Phelan
  Aug 17, 2011

OK, now this is getting ridiculous. Another Jersey Shore girl has embraced multi-colored strands, to rather tacky effect. We loved it on Lauren Conrad. We still thought it was cute on Snooki (there's just something cute about Snooki, generally.) But now JWOWW debuted a new look while frolicking on the Jersey Shore, and it's not good. They look like clip-in extensions gone wrong, and the colors are horrible. Dark brick red and dirty orange? The colors just seem really harsh.

• By Cheryl Wischhover
  Jul 15, 2011

In case you weren't aware, DJ Pauly D, like several of his Jersey Shore castmates, has a clothing line. It's called Dirty Couture (not to be confused with Filthy Couture, J Woww's now-shuttered clothing line) and, judging by the website, is comprised mostly of very tight t-shirts, hoodies and accessories with phrases like "Keep it Dirty" and "I Heart Pauly D's Dirty Beats" on them. Since Pauly and the rest of his castmates are busy filming their reality show and being on the cover of the Hollywood Reporter, Dirty Couture, like any emerging clothing brand, needs interns! This was posted on Craigslist yesterday under New Jersey jobs: Want to help DJ Pauly D launch his clothing line, Dirty Couture? We are looking for guys and girls in the NYC/ NJ area... Must be enrolled in college for the Fall 2011 semester or just graduated from college and must have own transportation and be willing to travel... Please send resume and photo to us... He may as well have just said "no grenades."

• By Dhani Mau
  Jul 14, 2011

If you thought Snooki was too busy causing a ruckus in Florence filming the latest season of Jersey Shore to focus on her branded empire, think again. She's expanded her footwear line (which up until now consisted of leopard print slippers) to include flip-flops and wedges. The line is set to launch for holiday 2011, Footwear News is reporting, and will retail for $15 to $50. A second collection is already in the works for spring 2012. Footwear News has a preview of some of Nicole "Snooki" Polizzi's new beach footwear designs, and they are Snooki to the core: one pair is pink with green pickles while the others are a bit fancier with a ruched thong and leopard print soles (think: fist pumping at the club, with the added benefit of a diminished risk of falling). We're not exactly expecting high fashion from Polizzi. Her products are true to who she is and affordable. And that's nice. On another note, Lauren, have you seen the cast in Florence? Are they at Pitti chilling with the Mulleavy's?

• By Leah Chernikoff
  Jun 16, 2011

No, your eyes aren't playing tricks on you. That is really Chloe Sevigny and the Jersey Shore's Paul D enjoying each others' company at a Knicks game

• By Leah Chernikoff
  Jan 6, 2011

Get it While You Can: Chloe Sevigny's latest collection for Opening Ceremony is available to pre-order until December 20 on Opening Ceremony's website. There are handbags, sunglasses, t-shirts, adorable dresses and many to die for shoes. One item we don't quite understand, however, is a lookbook on sale for $65. If you want something from the collection, which you do, pre-ordering is probably your best bet for actually getting it, as these collections tend to sell out pretty quickly. {Opening Ceremony} Jen Brill's Makeup Routine: Photo/Styling agent Jen Brill is the latest to be featured on Emily Weiss' beauty blog Into the Gloss. She divulges her simple yet well thought-out beauty routines in its entirety. We've definitely learned a few tricks. {Into the Gloss} Hanneli's Winter Picks: Street Style Blogger Hanneli Mustaparta has an amazing eye for others with great style as well as her own. Check out what she has her eye on this winter. Coming from someone who pretty much always looks perfect, we'd definitely take note. {The Moment} Snooki's Shilling Slippers: Remember those huge, dirty-looking slippers Snooki wore both in and outside the house throughout Jersey Shore? It was only a matter of time before Snooki endorsed her own line of slippers. They're bizarrely huge, come in leopard and pink and have shoelaces for some reason. To be honest though, they do look kind of comfy. {Blackbook}

• By Dhani Mau
  Dec 14, 2010

We told you about Style.com's new reality series last month; now we know more. The "docu-series" is called North of Madison. Agency Doron Ofir, which cast MTV's Jersey Shore and Paris Hilton: My New BFF, is looking for "Those between the ages of 21 and 28 who express their love and hate for current trends via any legitimate outlet." Meaning you've got to be a working fashion journalist, blogger, etc. to be considered. Casting will take place the first week of November. We have a feeling that this show is either going to be amazing or really, really boring. Since Ofir and co. found Snooki, we're going to bet on the former.

• By Lauren Sherman
  Oct 22, 2010

The Newest New W: Michelle Williams and Ryan Gosling cover October W, the mag's second issue since Stefano Tonchi took the helm and it became the "new" W. We love Michelle and Ryan, but we're kind of getting a flashback to Lars and the Real Girl, as Michelle Williams looks very much like a doll that Ryan is holding in this picture. {Fashion Copious} Tim vs. Anna: The Saga continues. As you might have heard, Tim Gunn did not paint the most flattering portrait of Anna Wintour in his book Gunn's Golden Rules, in which he tells the story of Anna being carried down several flights of stairs by bodyguards after a show. Anna, not surprisingly, was not happy with Tim's comments and now I think Tim and Anna are in the fashion version of a rap war. Tim says, "More than 30 people must have seen it. I'm just the only one brave enough to tell the truth. Lord knows hell would freeze over if I came face to face with her here, but I probably wouldn't be able to see past her handlers." {NY Post} The Situation's unfortunate fashion situation: Mike Sorrentino is getting serious about starting his own clothing line, starting with trademarking a name. Sadly, Mike lost the bid to trademark "The Situtation" and to make matters worse, some other guy trademarked Sorrentino just last week. How will he make a name for himself in the fashion world now? {Gawker}

• By Dhani Mau
  Sep 10, 2010

Renn Again: Model of the moment Crystal Renn continues to buzz about the internet. This time, she is looking light as a feather dancing around in nothing but a VPL bodysuit. The dance routine was for a photo shoot by Skye Parrott for The Block, a new Canadian fashion magazine. Crystal actually has some pretty impressive moves. Perhaps dancing is part of her new exercise routine? {Ford Models Blog} Unlikely Pair: Jake Davis of Jake Davis Test Shots recently designed two pairs of men’s shoes for Sebago’s Nexus Project. While there is nothing particularly feminine about the footwear, Jake chose a female subject to advertise them. Gorgeous model Rachel Ballinger (who you might recognize from, um, the Urban Outfitters website) moves gracefully atop a New York City rooftop in Jake’s designs. We’ve never seen someone pull off an American flag and boat shoes so well. {Jake Davis Screen Tests} Under the Sea: In Seoul this weekend, models performed some version of synchronized swimming in an underwater fashion show to showcase the designs of Park Sul-Nyeo. The event marked the launch of a new Korean department store. We’re awe-struck not only by the fact that these models were evidently able to hold their breath for minutes at a time, but also by how pretty these dresses looked under water. {Daily Mail} The Hair Situation: You might remember that on a recent episode of Jersey Shore, Vinny finally found someone who could cut (or tape-up, whatever that means) his thick, Italian hair. It turns out Vinny, Pauly D, Ronnie and the Situation are not the only notables who’ve had the pleasure of visiting Miami’s Platinum Boyz Barbers. {The Moment}

• By Dhani Mau
  Aug 25, 2010

A Fashion Situation: Recently debuted on The Situation's Facebook page, a first look from Mike Sorrentino's collab with brilliantly-named casualwear brand DILLIGAF, which, naturally, stands for "Do I Look Like I Give a Fuck?" A new member of this gang of nickname geniuses, The Unit, models the Ed Hardy-esque tank. {Racked} Harley does Hermes: Trying to figure out a new way to wear your Hermes scarf? Well, Hermes just launched J'aime Mon Carre (I love my scarf), basically a street style blog, but with a bunch of cool girls you've probably seen before (Harley Viera Newton, etc.) all wearing limited edition Hermes scarves in different ways. Unfortunately, the scarves will only be available at Colette in Paris come September. {Nylon} Will shape-ups really shape you up? According to the American Council on Exercise, "simply no evidence to support the claims that these shoes will help wearers exercise more intensely, burn more calories or improve muscle strength and tone." Skechers disagrees. Have you tried them? Do they work? {Huffington Post}

• By Dhani Mau
  Aug 10, 2010

Personally, I love Nicole "Snooki" Polizzi. I'm kind of over Jersey Shore, the series, but I love the characters. I love that they exist. I love that they're too tan and greasy with the worst hair ever. Style transformations like Nicole Richie's happen once in a blue moon, so why not embrace what Snooki has offered us--a nearly uncensored look at how she lives her life. Because Snooki isn't anything if she's not genuine. Not everyone agrees with me. Some, who were perplexed by the vision of Snooki's butt crack last week at the scene of her arrest, feel differently. What do you think? Do you want to see Snooki transformed into something more sublime? Or do you prefer the chaos?

• By Lauren Sherman
  Aug 2, 2010

American Apparel auditor can't take it anymore: American Apparel's downward financial spiral doesn't seem to be getting any better. Deloitte, American Apparel's accounting firm, just resigned due to unreliable financial statements. The resignation sent AA's stock plummeting 14%. {Going Concern} Terry GTL's: The Jersey Shore cast was all over Terry Richardson's blog yesterday. It looks like he followed the cast around Seaside for some shot-taking and fist-pumping. He even put together a video that includes Snookie spraying hairspray in her own face, repeatedly. {Terry Richardson's Diary} The Other September Issue: Rumors of a camera crew at W's offices got people wondering if W would be following in fellow Conde Naste mag Vogue's footsteps with another September issue documentary. W confirmed they are shooting a documentary about their September issue, the first under new EIC Stefano Tonchi, which will air only online as part of an "online film festival." At least we won't have to pay $12.50 to see it. {The Cut}

• By Dhani Mau
  Jul 30, 2010