Jim Messina
So There: Anna Wintour's 'Runway to Win' Fashion Line for Obama Raked in $40 Million
Anna Wintour's 'Runway to Win' fundraising efforts for Obama--a fashion line sold online featuring everything from scarves to totes to dog collars designed by fashion's most well-known designers and celebrities--became an easy target for Obama critics. During the campaign, the Republican party released a video paroadying the MasterCard "Priceless" campaign: "Watching the Obama campaign host a ritzy NYC fashion show while 12 million Americans remain out of work? Priceless." Everyone from the usual suspects (ahem, Fox News) to The Atlantic mocked the effort as a sign of Obama's elitism. Only it worked. Like gangbusters.