Jin Soon Choi

"I wish the beauty industry would stop colonizing and instead, use its power and influence to support Asian people and businesses."

Many of the labels that were once backstage staples have abandoned their runway sponsorships — but what's in it for the ones that remain?

Come for the vampiric lip colors, stay for the dramatic face coverings.

Or, for the especially talented, your next DIY polish job.

The makeup artist, along with hairstylist Guido Palau, reimagined classic beauty staples for 90 models and 50-plus dancers that walked the designer's Fall 2020 runway.

Including your next manicure, probably.

Noughties nails are back.

Jacobs assembled Guido Palau, Pat McGrath, Jin Soon Choi and Mei Kawajiri to create completely unique beauty looks for each of his 60-plus models.

The prettiest blue.

Get all the details about the hair and makeup for the designer's Collection 1 2020 show.

All you need is a touch of glitter or subtle graphic detail.

No-makeup makeup; no-hair hair; no-nails nails.

They joined an A-list model lineup and backstage beauty team for the Japanese designer's show, orchestrated in large part by Katie Grand, who found him on Instagram.

Not to mention the founder of a beloved New York City nail salon and an eponymous line of polish.

There's nothing subtle going on here.

We're always here for a beauty trend that encourages laziness.

Who knew there were so many different ways you could use eyeliner?

I keep coming back to it.

This is what celebration — not appropriation — looks like.

He wants nothing to do with your limp waves, bushy brows or bare faces.

Because nothing in runway beauty is allowed to be perfect or predictable these days.

If so many designers ask for a simple nude nail, why get involved in the first place?