Joe Fresh Gets a Downtown Makeover for New SoHo Store
To fete the opening of its new SoHo location, Canadian brand Joe Fresh went for a cool, downtown vibe--welcoming fashion girls-about-town like Kyleigh Kuhn and Tennessee Thomas with special margaritas and music mixed by DJ Kiss. But by far the coolest thing we saw was a live graffiti installation by famous artist collective UR New York.
Joe Fresh's Founder on the Mistakes that Led to His Success
This week, Joe Fresh celebrates its one year anniversary doing business in America. In my homecountry of Canada, Joe Fresh, founded in 2006, is already a really big deal, with 300 stores nationwide and a dedicated following eager to snap up its fashion-forward, super affordable duds. While it's new to the States, it's wasted no time in following a similarly lightening fast expansion: In just 12 months, Joe Fresh has launched four standalone stores in New York and opened up 680 shop-within-shops at JC Penney. It's a dizzying pace, but as I learned on Wednesday, when I spent the morning hanging out with founder and creative director Joe Mimran at the company's New York headquarters, that's just kind of how he rolls.
JC Penney Continues to be Collaboration-Crazy, Inks a Deal with Joe Fresh
JC Penney's $800 million revamp is well underway. After unveiling its store redesign on Monday--a shops-in-shops model meant to give more of a "boutiq
Fashion's Most Stylish Guys Give Mark Zuckerberg an (Almost!) Hoodie-Free Makeover for Facebook's IPO
Mark Zuckerberg is having quite a month. The Father of Facebook just turned 28, bought out Instagram for $1 billion and is now facing the most lucrative point in his career: Going IPO on Friday. We’d offer him a congratulatory “poke” but sadly, that option’s no longer available. For those of you who aren’t familiar with the IPO acronym, it stands for Initial Public Offering-- meaning that the company will finally be open to stock holders where the likes of Wall Street—-and even you!—- can purchase a part of the social media company. But with the estimated $100 billion that’s supposedly coming his way, we’re wondering whether the Harvard dropout will invest in a new wardrobe. Will he finally change out of his usual uniform consisting of dowdy college hoodies, sweat-drenched Adidas shower flip flops, and tattered baggy jeans, into something more uh, dapper? Better yet, the question posed is this: Can all the money in the world transform someone from HTML geek to sartorial chic? Fashionistas can only hope! To give him an extra boost, we’ve enlisted the help of several fashion experts from designers like Carlos Campos, Alan Eckstein from Timo Weiland and Simon Kneen of Banana Republic, to editors from GQ and Esquire, to buyers and the likes to see what kind of advice they’d shed onto Silicon Valley’s hottest star. And regardless of whether he takes our suggestions or not (note to Marky Mark: you really, really should!), happy IPO Day! We’d definitely like to send you a congratulatory poke soon—- this time, live and in-person.