To fete the opening of its new SoHo location, Canadian brand Joe Fresh went for a cool, downtown vibe--welcoming fashion girls-about-town like Kyleigh Kuhn and Tennessee Thomas with special margaritas and music mixed by DJ Kiss. But by far the coolest thing we saw was a live graffiti installation by famous artist collective UR New York.
This week, Joe Fresh celebrates its one year anniversary doing business in America. In my homecountry of Canada, Joe Fresh, founded in 2006, is already a really big deal, with 300 stores nationwide and a dedicated following eager to snap up its fashion-forward, super affordable duds. While it's new to the States, it's wasted no time in following a similarly lightening fast expansion: In just 12 months, Joe Fresh has launched four standalone stores in New York and opened up 680 shop-within-shops at JC Penney. It's a dizzying pace, but as I learned on Wednesday, when I spent the morning hanging out with founder and creative director Joe Mimran at the company's New York headquarters, that's just kind of how he rolls.
JC Penney's $800 million revamp is well underway. After unveiling its store redesign on Monday--a shops-in-shops model meant to give more of a "boutiq
Mark Zuckerberg is having quite a month. The Father of Facebook just turned 28, bought out Instagram for $1 billion and is now facing the most lucrative point in his career: Going IPO on Friday. We’d offer him a congratulatory “poke” but sadly, that option’s no longer available. For those of you who aren’t familiar with the IPO acronym, it stands for Initial Public Offering-- meaning that the company will finally be open to stock holders where the likes of Wall Street—-and even you!—- can purchase a part of the social media company. But with the estimated $100 billion that’s supposedly coming his way, we’re wondering whether the Harvard dropout will invest in a new wardrobe. Will he finally change out of his usual uniform consisting of dowdy college hoodies, sweat-drenched Adidas shower flip flops, and tattered baggy jeans, into something more uh, dapper? Better yet, the question posed is this: Can all the money in the world transform someone from HTML geek to sartorial chic? Fashionistas can only hope! To give him an extra boost, we’ve enlisted the help of several fashion experts from designers like Carlos Campos, Alan Eckstein from Timo Weiland and Simon Kneen of Banana Republic, to editors from GQ and Esquire, to buyers and the likes to see what kind of advice they’d shed onto Silicon Valley’s hottest star. And regardless of whether he takes our suggestions or not (note to Marky Mark: you really, really should!), happy IPO Day! We’d definitely like to send you a congratulatory poke soon—- this time, live and in-person.
Joe Fresh is a company that I've already come to know and love in Canada (where I'm from), and so it was with double the excitement that, yesterday morning, I went to celebrate Canadian transplant Joe Fresh's first foray into American retail. The company's new U.S. store stands at 16th and 5th avenue, done up sleekly in all white with perfectly distressed vintage-looking floorboards and birch tree installations adorning the nooks and crannies of the space. Though you wouldn't know it from glancing at the company's chic and affordable offerings, the new store is a far cry from where Joe Fresh started out, which was, namely, the fresh produce aisle at one of Canada's largest grocery store chains, Loblaws. "When I said I was going to do a clothing line in a grocery store, everybody told me I was nuts," Joe Fresh's founder and creative director, Joe Mimran told a group of editors yesterday morning. Looks like Mimran has the last laugh though. “I joke about it, because we’ve gone from the frozen food aisle to Fifth Avenue!”