New Plus-Size Magazine Launches, Is It A Good Idea?
Just As Beautiful, the first glossy aimed solely at women sizes 14 through 20 launched this month, the Daily Mail is reporting. Like any glossy lifestyle mag, Just As Beautiful will feature fashion spreads, interviews, articles on cooking, entertainment, etc., with the exception of one glossy mainstay: the diet feature. Just As Beautiful will not put out any dieting articles (only exercise tips), and EIC Sue Thomason, a former lifestyle coach who is also size 18, says that only models size 14 and up will be used in editorials. Thomason created the mag, because, told the Daily Mail, "If you're a woman over Size 14, you're likely to be stuck for something to read that doesn't make you feel like you're too big or 'wrong' because you're not a Size Zero."