k-beauty
TikTok-Viral Korean Skin-Care Brand Beauty of Joseon Sets Its Sights on the U.S.
The purveyor of social media's favorite sunscreen has opened its first-ever stateside pop-up, while developing new products for the American market.
This $21 Balm Cleanser Makes Getting Unready Feel Like a Luxury
Makeup, sunscreen and even waterproof mascara melts right off my face, without ever feeling greasy.
The Matte-Finish Sunscreen Stick That Couldn't Be Easier to Use
It offers SPF 50 UV protection and can be easily re-applied over makeup.
AOC Wants to Get Americans Access to Better Sunscreen
She spoke out about the barriers to making progress with modern ingredients on Instagram.
7 Buzzy Korean Fashion Brands Approved by Celebrities and K-Pop Stars
The "Hallyu wave" has always been centered around K-pop, Korean television and K-beauty. Now, some of Seoul's rising fashion brands are ready to be a part of that hype.
Must Read: Old Navy Overhauls Its Sizing, How K-Beauty Changed the World
Plus, Pinterest launches a search tool that highlights inclusive hair inspiration.
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Must Read: Regina King Directs Viola Davis for 'W' Cover, the Guess/Telfar Saga Is Over
Plus, inside the latest social media fashion crisis in China.
K-Pop Stars Cover 'Allure' For 'Best of Global Beauty' Issue
Jihyo of Twice appears on its May 2020 print edition, while JB of GOT7 stars in a special digital cover.
13 Expert-Recommended Face Masks to Pack With You When You Travel
Because breakouts, dryness and dullness aren't ideal jet-setting companions.
The Gentle — But Effective — Cleanser Steph Has Been Swearing By
It gets skin really clean without leaving it feeling stripped.
Must Read: Virgil Abloh Called Out for Knock-Off Designs, Why Rihanna's LVMH Deal Matters
Plus, Balmain launched an app.
The Hydrating, Brightening Serum Steph (and Every Other Beauty Editor) Is Obsessed With
After months of being sold out, it's finally back in stock.
6 Victoria's Secret Models Share Their Favorite Sheet Masks for Glow-y Skin
"It just takes all the redness away and gives me new skin."
These Are the Best New K-Beauty Products of 2018, According to Experts
A look at the most innovative serums, masks, exfoliators and toners of the year.
4 Keys to Getting a Niche Beauty Brand off the Ground
These tips come straight from experts in the beauty industry.
Glow Recipe's First-Ever Sheet Mask Is Here — and You Can Wear It in Public
Meet the Watermelon Glow Jelly Sheet Mask, the latest addition to the K-beauty brand's cult-favorite watermelon range.
Meet Ascia Al Faraj, the Kuwaiti Influencer Bringing a Streetwear Edge to Modest Fashion
She opens up about redefining Muslim fashion, how K-beauty changed her life and what the West gets wrong about Arab women.
Please Don't Call J-Beauty 'the New K-Beauty'
Japanese brands are not having it with the comparison.
Panacea, a Gender-Neutral, K-Beauty-Inspired Brand, Wants to Change Your Approach To Skin Care
"We want to break down the stigma that beauty is confined to a specific group of people."
The 2-Second Skin-Care Step That'll Save Your Face This Winter
It's as simple as it is effective.
7 K-Beauty Subscription Boxes, Reviewed By a Discerning Skin-Care Critic
Read this before you sign up for one.
Must Read: A First Look at Edward Enninful's British 'Vogue,' The Ugly Truth of Life After Modeling
Plus, Rag & Bone is collaborating with Disney on a "Star Wars" capsule.
How New Beauty Store Riley Rose Was Designed to Be the Ultimate 'Homage to Millennials'
The daughters of the Forever 21 founders know what they're doing.