For Karl Lagerfeld's 600 millionth collection overall--and his second collection for lower-priced line Karl by Karl Lagerfeld--the Kaiser has whipped
Remember that absurd photograph that popped up Wednesday of Karl Lagerfeld grocery shopping with Saskia de Brauw and Caroline Brasch Nielsen? As if
Yesterday Karl Lagerfeld tweeted that we would see him like we'd never seen him before come this Friday. Obviously all sorts of images started swirl
On the off chance you hadn't noticed the Net-a-Porter ads blanketing every fashion site and counting down the seconds until Karl Lagerfeld's new affordably priced line Karl launches exclusively on their site--or joined Karl's kult and Karl-ified yourself (or your kat) with Net-a-Porter's Karl iPhone app--here's another tease for the Karl line, which goes on sale Friday.
Net-a-Porter is seriously hyping Karl Lagerfeld's new masstige collection, Karl, which will debut exclusively on their site on January 25. Today they've launched a microsite and app dedicated, as they say in the release, "to all things KARL." They are fast and loose with the k-supplanting, encouraging you to become a member of 'Karl's kult' which grants access to exclusive images of the collection. There's also a Karl app, where users can play a Pac-Man like game where you gobble up Karl heads and a "Karlified" function where you can upload a photo of yourself and then "Karlify" it by posting Karl's hair, collars, and sunglasses on your mug. We decided to have a little fun with the Karlify part of the app and made over our favorite fashion people (and one kat) Karl-style. Take a look.
Net-a-Porter, who will soon be the exclusive carrier of Karl by Karl Lagerfeld, just revealed three new looks from the buzzed-about new masstige collection. From what we can tell, the collection will feature lots of black, sleek silhouettes, leather and cool accessories--a girly interpretation of Karl's uniform. According to a release, there will be 70 pieces available on Net-a-Porter beginning January 25 and prices range from $50 for a canvas bag with Karl's face on it to over $1,000 for leather pieces.
Today's WWD has a sneak peek at Karl Lagerfeld's new lower-priced womenswear line, Karl, and it seems that his growing fashion empire is becoming Kardashian-esque in many ways. In addition to developing a comparable number of fashion lines and licensing deals (albeit of better quality, we hope), Karl has apparently adopted the letter 'K,' the Kut Cut, has noticed. As in, according to WWD, Karl's "K-riddled" brand book includes descriptors like “ironiK," "artistiK" and "aKcessible.” This of course begs the question: who deserves the privilege of using the letter 'k' to replace the letter 'c' wherever possible, Karl Lagerfeld or the Kardashians? I don't think there is enough room in this business for both of them to overuse this konsonant, so here are our arguments for each party: